Meta pursued a number of deals, acquiring companies to improve its social sharing analytics alongside experiential services to enhance the amount of time users spend on its platforms.
As the company pivots toward building the metaverse, its deal targets are also changing. Meta acquired ImagineOptix Corp in 2021, which develops crystal lens polymers for VR equipment. In 2022, it bought Munich-based Presize GmbH, which creates body-scanning software.
Against the backdrop of its 20-year anniversary, here's a look at five of the company's notable acquisitions, which have boosted its growth over the years.
Instagram (2012)
Value: $1 billion
Meta purchased Instagram in 2012 for $1 billion in cash and stock, marking its largest acquisition at that time. Instagram had been founded only two years before but quickly rocketed to 30 million iOS users in 18 months and was named iPhone App of the Year in 2011.
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Bu hikaye Forbes Middle East - English dergisinin April 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
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