AI and the intersection of personalization and privacy in advertising
PCQuest|November, 2023
In the evolving landscape of digital advertising, AI serves as a responsible navigator, harmonizing personalized experiences with user privacy. Explore the delicate dance where AI merges context with identity, creating meaningful and tailored advertising without compromising individual privacy
Ashok Pandey
AI and the intersection of personalization and privacy in advertising

In the dynamic realm of digital advertising, the intersection of personalization and user privacy stands as a complex landscape navigated by Artificial Intelligence (AI). We delve into the intricate dance performed by AI, aiming to strike a delicate balance between delivering personalized advertising experiences and safeguarding user privacy. By examining how AI merges context with identity, we explore the responsible integration of advanced techniques, privacy regulations, and emerging technologies. The evolving landscape where AI endeavors to provide tailored experiences without compromising the crucial tenets of individual privacy.

▾ Examining the Relationship

This story is from the November, 2023 edition of PCQuest.

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This story is from the November, 2023 edition of PCQuest.

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