AI and the intersection of personalization and privacy in advertising
PCQuest|November, 2023
In the evolving landscape of digital advertising, AI serves as a responsible navigator, harmonizing personalized experiences with user privacy. Explore the delicate dance where AI merges context with identity, creating meaningful and tailored advertising without compromising individual privacy
Ashok Pandey
AI and the intersection of personalization and privacy in advertising

In the dynamic realm of digital advertising, the intersection of personalization and user privacy stands as a complex landscape navigated by Artificial Intelligence (AI). We delve into the intricate dance performed by AI, aiming to strike a delicate balance between delivering personalized advertising experiences and safeguarding user privacy. By examining how AI merges context with identity, we explore the responsible integration of advanced techniques, privacy regulations, and emerging technologies. The evolving landscape where AI endeavors to provide tailored experiences without compromising the crucial tenets of individual privacy.

▾ Examining the Relationship

この記事は PCQuest の November, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。

この記事は PCQuest の November, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。

PCQUESTのその他の記事すべて表示
How Is Metaverse Gaming Transforming The Industry: Dawn Of A New Gaming Era
PCQuest

How Is Metaverse Gaming Transforming The Industry: Dawn Of A New Gaming Era

Metaverse gaming is transforming the industry with immersive, interconnected virtual experiences that blend the virtual and real worlds. Despite its growth potential and innovative features, it faces challenges in privacy, accessibility, and age restrictions. As the industry evolves, Metaverse gaming is set to create new opportunities and redefine the future of gaming

time-read
4 分  |
June 2024
Data Center security: Strategies for safeguarding sensitive information
PCQuest

Data Center security: Strategies for safeguarding sensitive information

By equipping data centers with robust safety and security mechanisms, organizations can build a strong and positive image of their offering among prospective customers besides keeping themselves safe from devastating hacking attempts

time-read
3 分  |
June 2024
Understanding the science behind ANC in modern meeting devices
PCQuest

Understanding the science behind ANC in modern meeting devices

Active Noise Cancellation (ANC) is now essential in noisy workplaces. With more open offices, ANC cuts distractions and boosts productivity by canceling background noise. Once for pilots, ANC is now common in headphones, making it a crucial tool, not just a luxury

time-read
3 分  |
June 2024
Transforming India's computing horizon with AI powered PCs
PCQuest

Transforming India's computing horizon with AI powered PCs

India's making moves in the Al-powered PC! With initiatives like the PLI scheme, we're set to shine. These PCs, armed with NPUs, promise top-notch AI performance, privacy, and affordability. As India's AI market grows, expect these machines to drive innovation across sectors

time-read
3 分  |
June 2024
AI empowering abilities
PCQuest

AI empowering abilities

The intersection of Assistive Technology (AT) and Artificial Intelligence (AI) offers immense potential to empower people with disabilities (PWDs) across various aspects of their lives. Despite facing challenges such as accessibility, privacy, cost, training, and integration, concerted efforts from developers, policymakers, and advocacy groups can pave the way for a future where AT and AI enable PWDs to overcome barriers and achieve their full potential, thereby creating a more inclusive and equitable society

time-read
2 分  |
June 2024
Bringing about a green revolution in e-commerce
PCQuest

Bringing about a green revolution in e-commerce

India's e-commerce is going green. Big players are ditching the old ways for eco-friendly practices like carbon-neutral shipping, renewable energy, and green data centers. They're slashing their carbon footprint from start to finish, all while embracing digital upgrades for a sustainable future

time-read
3 分  |
June 2024
Ethical considerations in the Generative AI era
PCQuest

Ethical considerations in the Generative AI era

Generative AI has immense potential to transform various sectors and industries by mimicking human content creation. However, there are ethical concerns surrounding its use, such as misinformation and bias.

time-read
3 分  |
June 2024
A Look at the Best Upcoming Games in 2024
PCQuest

A Look at the Best Upcoming Games in 2024

The Esports landscape in 2024 is buzzing with excitement! With a range of new games on the horizon, from intense shooters to strategic RTS titles, there's something for everyone. These upcoming games are set to shake up the Esports world, influencing players, viewers, and the entire gaming ecosystem

time-read
4 分  |
June 2024
9 Trends That Will Shape The Indian Esports Industry In 2024
PCQuest

9 Trends That Will Shape The Indian Esports Industry In 2024

The past two years have been explosive for the Indian Esports sector, with our teams bringing home medals from top-tier tournaments such as the Commonwealth Games and Asian Games.

time-read
5 分  |
June 2024
Horizons unbound: VR and AR for all
PCQuest

Horizons unbound: VR and AR for all

Virtual Reality (VR) and Augmented Reality (AR) are gamechangers! They're not just for the tech elite anymore. Efforts are underway to make these experiences affordable and accessible to everyone, no matter their background. Imagine a future where anyone can dive into immersive digital worlds, regardless of where they come from or what they have

time-read
2 分  |
June 2024