I was not surprised. Malhotra remains India’s most famous fashion designer, mostly thanks to his styling of famous Indian women like Kajol, Priyanka Chopra, Kareena Kapoor, Kiara Advani and Alia Bhatt. He would therefore obviously be the chosen designer for our newly privatised national carrier—Tata’s Air India. Much of this refashioning has been long awaited. Air India, once known for the beautiful women queuing up to be its flight attendants (Maureen Wadia, Parmeshwar Godrej, Asha Puthli), was now a frump’s dump. The old aircraft, outdated seats and old-fashioned uniforms had to go. Air India is now going to be a preferred airline once again, much like its new sister Vistara.
This story is from the October 22, 2023 edition of THE WEEK India.
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This story is from the October 22, 2023 edition of THE WEEK India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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