KALLI PURIE
Vice-chairperson & Executive Editor-in-Chief, India Today Group
Tell me everything, the juice, the nuance, the details, and you got... 8 seconds. That's how long readers, viewers take to swipe to the Next Big Thing. Here is some trivia. We scroll 30 centimetres every 5 seconds. In a week, your thumb has scrolled 2.7 kilometres... pretty good workout!
I cannot imagine a more exciting but challenging time to be running a media organisation. We have two divergent megatrends, pulling in opposite directions-one, the empowerment by social media that has brought about a liberalisation of the freedom of expression. These new tools have given voice to large sections of society in India, which earlier went unheard, unintentionally. So, many alternative facts and truths are available, but the second megatrend is that we do have very highly shortened attention spans. You have a lot more nuance, but nobody wants to listen, so someone is always going to feel unheard and ignored. So, what is, and what should be, the role of a media organisation in a time like this? Is anyone with a camera and a Twitter and a YouTube account a media organisation? Is he a journalist? What is unbiased information these days? One person's terrorist is another's freedom fighter, one person's truth is another's lie. How do you distil?
This story is from the April 01, 2024 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 01, 2024 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Macallan M 2023 debuts in India
Standing as a pinnacle of exclusivity, The Macallan M 2023 graces the shores of India with limited 10 handpicked bottles for whisky aficionados
Give it up for the science bros
They've got brains, brawn and billions in the bank. A new breed of wellness guru is doing for men what Gwyneth Paltrow did for women.
LIVING BY THE RULES
Chetan Bhagat returns to non-fiction with his new book-11 Rules for Life
The Mysterious City
Anuradha Kumar's The Kidnapping of Mark Twain paints an intriguing portrait of Bombay around the time of the American writer's visit
GOWDA KNOWS
Hot Stage, the third book in Anita Nair's Inspector Gowda mystery series, is here
WITH OUR OWN DESI SLEUTHS
Indian detective fiction gets its due in this massive, two-volume compilation from Hachette
PRIVATE PARADISE
Your home may well be your haven, but here are easy ways to make it your very own spa-dom.
Subversive IN SUBURBIA
A MONTH-LONG SHOW AT ART AND CHARLIE, MUMBAI, SHOWCASING THE WORKS OF POONAM JAIN AND YOGESH BARVE POSES SEVERAL QUESTIONS TO THE VIEWER
THE HOME THAT WAS
A soon-to-launch gallery at the Partition Museum in Delhi will showcase artefacts capturing 'The Lost Homeland of Sindh'
The Enchanted Forest
A perfect refuge for city-weary folk, Six Senses Vana, the global brand's first dedicated wellness retreat in India, is where you go to retrieve yourself: Rest, reset and rejuvenate, the blockbuster RRR of the wellness universe.