"WORKING TOWARDS PROMOTING AGRI MECHANISATION IN ZIMBABWE"

Mr. Rajiv Wahi, International Business Head, Agri & Construction Equipment Division Escorts Kubota Ltd.

Diplomatist: What does the Escorts Kubota Group stand for? What distinguishes EKL's agri-machinery from other tractor and farm machinery manufacturers?

Mr. Rajiv Wahi: The Escorts Kubota Group is among India's leading engineering conglomerates, operating in the high-growth sectors of agri-machinery, construction and material handling equipment and railway equipment. The agri-machinery group of Escorts Kubota Ltd. commenced its manufacturing operations in 1964 and since then has been using its experience and expertise to power and propel change in the farming landscape across the globe. The company strives for Spreading prosperity, Impacting lives.

With the cooperation between Escorts- India and Kubota of Japan, EKL is poised to reap the benefit of global synergies in frugal engineering and the cost of production of Escorts and technology, processes and global reach of Kubota. This 'United in Strength' spirit gives added advantage to all related stakeholders and customers.

Diplomatist: What markets do you serve? Where do you see the greatest capacity for growth, from a geographical as well as a product point of view?

Mr. Rajiv Wahi: EKL is keen to make an active contribution toward making a self-reliant, food-sufficient world. Farmtrac and Powertrac are leading brands of performance tractors from the house of EKL, present in more than 65 countries, catering to the versatile needs of Africa, Asia, Europe, Southeast Asia, and the Americas. We see ourselves playing an active role in solving global food security challenges by offering our customer-centric Agri Solutions.

Diplomatist: What are your plans to expand the agribusiness of EKL in Zimbabwe?