On September 6, Tatler’s latest edition of House Stories put a spotlight on the value of viral fashion with an engaging panel discussion that featured a host of industry stalwarts: Natalie Lee, Yoox Net-a-Porter Group’s general manager, APAC and Japan; Jerry Wong, aka Jerry Haha, creative producer and DJ; Christina Dean, founder and CEO of the NGO Redress, which promotes sustainable fashion; and Kévin Germanier, creative director of his eponymous sustainable womenswear brand. Moderated by Tatler’s regional fashion director Cherry Mui, the panel dived into the good, bad and ugly of viral fashion.
Mui started off the panel by recalling Bella Hadid walking down the runway nearly naked—and then having a dress spraypainted on—at Coperni’s spring-summer 2023 show in Paris last year. It set social media ablaze, and Mui, who saw the show in person, discussed the brand generating US$26 million in media value within 48 hours of the show.
This story is from the November 2023 edition of Tatler Hong Kong.
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This story is from the November 2023 edition of Tatler Hong Kong.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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