In the labyrinthine world of bars and restaurants in Singapore, there's a transformation quietly unfolding. Scan the menu and you'd discover a dedicated section for mocktails. Once relegated to the sidelines, mocktails are now in the spotlight as discerning patrons seek a healthier and innovative alternative to alcoholic beverages. Gone are the days when a mocktail was a mere sugary concoction - it has morphed into a sophisticated, non-alcoholic delight.
Amid a growing wave of health-conscious consumers, there's a newfound appreciation for "staying sober". This trend is particularly pronounced among millennials and Gen Z who are acutely aware of the adverse effects alcohol. A study by the University of Pennsylvania underscores this shift, revealing that young abstainers experience lower rates of depression, anxiety and other mental health challenges. And the Covid-19 pandemic shed light on the importance of wellness and self-care, prompting individuals to reevaluate their lifestyle choices.
These factors have paved the way for the ascent of low-alcohol and non-alcoholic beverages. According to a NielsenIQ study, the global market for these new-age drinks is poised for robust annual growth between 2021 and 2025. The demand for mocktails and other similar drinks is set to soar.
This story is from the November 2023 edition of Prestige Singapore.
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This story is from the November 2023 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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