The Big Fat Indian Buffet 2.0
Man's World|January 2023
Over the last decade, a number of factors have helped profligate a new movement within the wedding catering biz. Gourmet catering options are taking over the market, one shaadi at a time
Suman Mahfuz Quazi
The Big Fat Indian Buffet 2.0

Everywhere across the world - from the pristine climes of the Amalfi Coast in Italy to the knackered Marriage Bureau of the City Hall in New York - the showstopper of a wedding is almost always the bride. Except in India, where guests are more likely to find the baby naan cute, and the bride tanned/old/raddled. This is a country where parents start planning what the wedding buffet will or won't have even before the child's umbilical cord stump has fallen off. So, the food served at an Indian wedding is undoubtedly a pretty big deal.

The last decade has seen the rise of India's affluent youth, who, armed with a greater sense of discernment, have started playing a pivotal role in curating their own weddings. This, in turn, has led to a gargantuan demand in bespoke catering services, eventually heralding a new era in the country's wedding catering story. 

The new world of wedding food appears modest, but is perhaps more luxurious than it has ever been before. Gone are the days of cookie-cutter menus, hara bhara kebab and sticky gulab jamun. Today, serpentine buffets with all kinds of cuisines are being replaced with the 'flying buffet', sit down dinners are gaining gumption, kebab and chaat is being replaced with pretty looking canapes, live counters are dishing out Thai street food instead of Indianised pasta, and increasingly, clients are pushing caterers to do interactive desserts - like assorted French toast or a churros station - instead of petit fours like cake, brownie, and cheesecake. For all its pared down austerity, food at Indian weddings right now is ostensibly the most complex it has been.

Esta historia es de la edición January 2023 de Man's World.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.

Esta historia es de la edición January 2023 de Man's World.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.

MÁS HISTORIAS DE MAN'S WORLDVer todo
Why Men Won't Talk About Cosmetic Surgery
Man's World

Why Men Won't Talk About Cosmetic Surgery

While more and more men are visiting aestheticians for invasive treatments, most are still hesitant to talk about it

time-read
5 minutos  |
May 2024
How Skinny Is Too Skinny?
Man's World

How Skinny Is Too Skinny?

We're only talking about your jeans, gentlemen

time-read
5 minutos  |
May 2024
STEERING PANERAI'S COURSE ALESSANDRO FICARELLI CHARTS NEW WATERS
Man's World

STEERING PANERAI'S COURSE ALESSANDRO FICARELLI CHARTS NEW WATERS

As the vaunted brand's Italian heritage puts on a show at Geneva this spring, we take a closer look at one of the minds behind their latest launches and charismatic storytelling chops, at sea and back on dry land

time-read
4 minutos  |
May 2024
TRACKING TIME WATCHES AND WONDERS 2024 SPECIAL
Man's World

TRACKING TIME WATCHES AND WONDERS 2024 SPECIAL

WHEN IN GENEVA....

time-read
5 minutos  |
May 2024
20 Young Talents to Watch Out For
Man's World

20 Young Talents to Watch Out For

Till a few years ago, India's sporting clout was synonymous with cricket and restricted to a handful of names outside of it. That's no longer the case. We're witnessing a sporting revolution brewing, where a country of over a billion is finally showing its unlimited reserve of extraordinary talent, across the playing field. Leading the charge are these remarkable individuals, who are shaping the narrative for future generations and telling you that sports is serious business on home turf

time-read
9 minutos  |
May 2024
SHOULDERING A BILLION DREAMS
Man's World

SHOULDERING A BILLION DREAMS

Silver, Bronze, Gold? Will the third time be a charm for the champion shuttler?

time-read
7 minutos  |
May 2024
Summer Notes
Man's World

Summer Notes

Scents that will make people ask what you are wearing!

time-read
2 minutos  |
May 2024
Royal Enfield Himalayan Glimpses Of A Faster Future
Man's World

Royal Enfield Himalayan Glimpses Of A Faster Future

The second-gen ADV excels in most departments, shows promise in a few, and raises a rather interesting question: why doesn't Royal Enfield make faster and sportier motorcycles?

time-read
3 minutos  |
May 2024
My Battle With Anxiety
Man's World

My Battle With Anxiety

How It Started; How It Is Going

time-read
9 minutos  |
May 2024
Newest In Niche Travel A Cool Trip To Attend Your Favourite Gig
Man's World

Newest In Niche Travel A Cool Trip To Attend Your Favourite Gig

A growing number of young Indians are traveling abroad to attend concerts, races, and various other kinds of live events

time-read
4 minutos  |
May 2024