"Think of an elaborate scene from a series like Game of Thrones - the production would have invested in elaborate dresses for the characters, infinite props, all sorts of makeup products, and other on-screen items but additionally off-screen they would have procured n number of batteries, chemicals, zip ties, ropes, and what not to showcase their vision. Plus, there are endless plastic water bottles, food leftovers, single-use toiletries, and other essentials the crew uses during this time. Alas, once the filming is done, all of it just reaches landfills and the chemical waste is often disposed of carelessly in water," exclaims Pragya Kapoor, the co-founder of Guy In The Sky Pictures production house.
According to the Ministry of Housing and Urban Affairs, Government of India, urban India produces about 42.0 million tons of municipal solid waste annually, i.e. 1.15 lakh metric tons per day (TPD), out of which 83,378 TPD is generated in 423 Class-l cities. Waste generated in 423 Class-l cities works out to 72.5 per cent of the total waste generated each day. These alarming statistics are reason enough for us to become environment-conscious. Fortunately, some Zero Waste Advocates have taken it upon themselves to bring in the change.
Kapoor is doing her bit on the sets of her films. Back in 2021, Chandigarh Kare Aashiqui created quite the buzz. The Ayushmann Khurrana starrer tackled a sensitive topic but it was also a conversation starter when it came to dealing with environment-related problems. It was shot at a zero-waste film set - a first of its kind in Bollywood. The idea came to her when her team was shooting for Kedarnath in 2018. "We ended up wasting a lot of water by the end of that shoot and that disheartened me. I just knew then that I had to experiment with green filming and I am glad we did."
Esta historia es de la edición January 2023 de Man's World.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2023 de Man's World.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Royal Enfield Himalayan Glimpses Of A Faster Future
The second-gen ADV excels in most departments, shows promise in a few, and raises a rather interesting question: why doesn't Royal Enfield make faster and sportier motorcycles?
Why Men Won't Talk About Cosmetic Surgery
While more and more men are visiting aestheticians for invasive treatments, most are still hesitant to talk about it
How Skinny Is Too Skinny?
We're only talking about your jeans, gentlemen
STEERING PANERAI'S COURSE ALESSANDRO FICARELLI CHARTS NEW WATERS
As the vaunted brand's Italian heritage puts on a show at Geneva this spring, we take a closer look at one of the minds behind their latest launches and charismatic storytelling chops, at sea and back on dry land
TRACKING TIME WATCHES AND WONDERS 2024 SPECIAL
WHEN IN GENEVA....
20 Young Talents to Watch Out For
Till a few years ago, India's sporting clout was synonymous with cricket and restricted to a handful of names outside of it. That's no longer the case. We're witnessing a sporting revolution brewing, where a country of over a billion is finally showing its unlimited reserve of extraordinary talent, across the playing field. Leading the charge are these remarkable individuals, who are shaping the narrative for future generations and telling you that sports is serious business on home turf
SHOULDERING A BILLION DREAMS
Silver, Bronze, Gold? Will the third time be a charm for the champion shuttler?
Summer Notes
Scents that will make people ask what you are wearing!
My Battle With Anxiety
How It Started; How It Is Going
Newest In Niche Travel A Cool Trip To Attend Your Favourite Gig
A growing number of young Indians are traveling abroad to attend concerts, races, and various other kinds of live events