IT IS UNLIKELY that you'd need an NFT refresher at this point, given the internet's obsession with it. But if you're only partially convinced about its future and feel overwhelmed about where to start, join the club. From Louis Vuitton's 'Louis The Game' app to Burberry's drop in the mythical game Blankos and Dolce & Gabbana's Collezione Genesi that sold for $5.7 million, there has been a layer of legitimacy and success around fashion NFTs and yet, we somehow don't know what to do with it when it comes down to the actual process. So what does normal mean to the fashion world in 2022?
From basically illegible press releases about non-fungible tokens (NFTs), to where and how to buy one, whether it is too much of a risk and what its value will be a decade down the line, here is a decisive narrative arc on fashion's latest bubble after speaking to tech investors, founders of NFT marketplaces and Indian designers who are doubling down on Web3.
As third on the list for highest number of NFT companies in the world (behind the US and China), India is ripe for experimentation. "The single biggest issue surrounding the Web3 space is a lack of awareness about the fundamentals of blockchain and the unnecessary jargonisation that comes with it," says Vignesh Ramanujam, Partner at Lok Capital and investor in over 35 early-stage tech companies across India, Singapore and the US.
This story is from the September 2022 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2022 edition of VOGUE India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
HEART AT WORK
London is a stomping ground for many South Asian creatives. AKANKSHA KAMATH meets an artist, an author-stylist and the duo behind a first-of-its-kind label on Savile Row to see what their work desks reveal about their unique expression
TSUNAINA
Otherworldly and bewitching are two words associated with the multi-hyphenate model. But who is the person behind the sculptured mask?
Viscountess of Hearts
She was catapulted into the stratosphere as Bridgerton's leading lady in 2022, but Simone Ashley is quite enjoying the descent as the spotlight shifts to a new couple this season. Speaking with Grammy Award nominee and fellow South Asian artiste Anoushka Shankar, she reflects on navigating fame, where she's headed next and if her path will lead her to India
Waning and waxing
The terror of inherited trauma always made SHYAMA LAXMAN keep her mother at arm's length. Now, with both of them older and wiser, there's a new dynamic to their relationship
Three's company
For as long as she can remember, SADAF SHAIKH has only ever hung out with her friends in groups, rarely one-on-one. Finally, she enlists help to excavate her passive pal origin story
Welcome to paradise
In the heart of the Mediterranean, a sisterhood gathers to pray, paint watercolours and pursue peace through spiritualism. MEDINA TREVATHAN reflects on the heaven to be found within The Women Sanctuary
The long game
Tamannaah Bhatia knows exactly what her skin needs-simple rituals, serums and stress-free days.
Current affairs
Can you plug into better skin with microcurrent therapy?
Ice me out
Torture method or genius life hack? NIDHI GUPTA investigates whether ice baths are really as cool as they're cracked up to be
She's got the look
Pop on a Punjabi song, fill a bowl with ice and get ready to immerse yourself in Kriti Sanon's skincare universe
