THE ART OF DESIGN
Grazia India|August 2022
For Amit Aggarwal, a decade marker in the fashion industry isn't the only thing that needs celebrating. The designer charts his milestones in the business that make his journey more arresting than the destination
MEHERNAAZ DHONDY
THE ART OF DESIGN

It's unlikely that the hype surrounding a young designer's second fashion week outing created such anticipation among his peers and fashion media that they stalked his stall for a glimpse of the collection. I, for one, did. While I didn't get to see the collection, my introduction to Amit Aggarwal was via his stall space at Pragati Maidan during fashion week, in 2009. It was quite unlike anything I'd seen. There were no garments in view, but amorphous forms in off-white had taken over the space in fabrics and materials I couldn't tell, shapes I couldn't decipher - but one thing was clear, there was an artist at work here.

A decade and more after following his work, tabling it, and celebrating it, I'm still clear that Amit's strength lies in his approach to fashion via the lens of an artist. While we've figured that he marries form with function and wraps the human body in ingenious fabrics that he conjures up every season, what is lesser known is that the basic idea to use and fuse these fabrics first stemmed from necessity.

Long before sustainability became a buzzword, Amit sought out fabric scraps and waste to sustain a business, his business. But, unfortunately, he didn't have the deep pockets to source luxurious fabrics from Italy and China to start his career. In a sense, his decision to use materials that weren't conventionally usable marked the first milestone in a career that has foreshadowed the creation of his signature style.

"Amit's designs have a clear connection to his beginnings, so with each collection, you can trace the origins back to the same unique mind," says fashion consultant and writer Varun Rana, who has known Amit from their days together at NIFT. "He remains steadfastly true to what his work was even in his days back at NIFT. His essence remains the same, yet it takes on newer forms over time, much like his designs".

A NEW LANGUAGE

This story is from the August 2022 edition of Grazia India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the August 2022 edition of Grazia India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM GRAZIA INDIAView All
STRAIGHT-TALKING
Grazia India

STRAIGHT-TALKING

Designer Urvashi Kaur writes about her commitment to a more inclusive and sustainable future of fashion built around her community

time-read
2 mins  |
May 2024
FANTASY & THE FAMILIAR
Grazia India

FANTASY & THE FAMILIAR

Author Leigh Bardugo on creating a believable world and writing fiction inspired by history

time-read
3 mins  |
May 2024
BELLE OF THE BALL
Grazia India

BELLE OF THE BALL

As the popular show is ready to release its third season, costume designer John Glaser and make-up artist Erika Okvist share their insights on bringing the characters of Bridgerton fo ife

time-read
4 mins  |
May 2024
IN TREATMENT
Grazia India

IN TREATMENT

What mental health experts want you to know about therapy beyond CBT and, well, Instagram

time-read
3 mins  |
May 2024
MEDIEVAL TREASURES
Grazia India

MEDIEVAL TREASURES

Jaipur's new crown jewel, the Museum Of Minakari Heritage, is a tight little promise of pleasure

time-read
3 mins  |
May 2024
HEARD IT THROUGH THE GRAPEVINE
Grazia India

HEARD IT THROUGH THE GRAPEVINE

Key womenswear trends from the 1960s are doing the rounds on our feeds, and have even made it to our summer mood boards. We unpack the opposing forces shaping this redux

time-read
5 mins  |
May 2024
YOUR PERSONAL OASIS
Grazia India

YOUR PERSONAL OASIS

If a well-deserved break is what you need, then this property is perfect for you

time-read
2 mins  |
May 2024
IN HER ELEMENT
Grazia India

IN HER ELEMENT

If Elisabeth Moss didn’t already ho. an extensive filmography, he has now added a spy show into the mix as well. As Moss delves into the realm of action with FX’s The Veil, the actor reveals how she got under the skin of her character

time-read
2 mins  |
May 2024
EMBROIDERED TO PERFECTION
Grazia India

EMBROIDERED TO PERFECTION

Ancient Indian myths and their modern reinterpretations reign supreme at the Venice Biennale this time

time-read
2 mins  |
May 2024
A SWEET SLICE OF GLAM
Grazia India

A SWEET SLICE OF GLAM

It’s the season of beaches, sunning, and summer plans and this resort ensures that your TLC and your parties are all under one roof

time-read
2 mins  |
May 2024