A NEW RENDEZVOUS

Jewellery label Her Story’s brand creative director, Sitanshi-Talati Parikh, gives us an insight into the brand’s flagship store and the collections to expect

GRAZIA: Why did you choose Kala Ghoda to open your flagship store?

Sitanshi Talati-Parikh: We were fortunate to find this lovely heritage building during the pandemic. It was perfect for the Her Story flagship, as the area is the arts and cultural hub of the city, which matched our concept brand’s ethos of creative expression. The flagship retains the integrity of the heritage space in the city’s art and cultural hub, the Victorian-Gothic and Art Deco buildings brimming with galleries, design stores, cafes, and luxury fashion favourites. Nestled in a three-storey heritage building, the flagship boutique – designed by award-winning French architecture and design studio RDAI – celebrates a synthesis of rootedness and modernity.

G: Take us through the new design aspects of the store.