Excuse me! You with the sunscreen tube? I’m looking to speak with the new head of the water slide commission? The president of lazy river leisure yachting? The beach ball inflation analyst? Welcome to the world of Vacation, where the out-of-office reply is always turned on, the fruit garnishes for poolside drinks are always pre-prepped, and most importantly, the “leisure-enhancing” sunscreen is easily blendable and more fun to apply.
“The Office crossed with Jimmy Buffett’s brand world” is how Vacation cofounder Marty Bell once described the brand, which combines dermatologist- approved SPF with ’80s beach club and margarita-loving dad vibes. Its products include Classic Whip (a sunscreen mousse whose packaging is meant to resemble a can of Reddi-wip); SPF 30 Baby Oil (a glossy sunscreen oil that winks to the memory of a front lawn lie-out); and Classic Lotion, with notes of swimsuit Lycra and coconut, which Vacation calls the “world’s best-smelling sunscreen.”
One of the brand’s goals is to make wearing SPF feel like less of a chore. “We want a ‘candy store’ of wild, fun sunscreen products to exist in the sunscreen aisle,” says cofounder Lach Hall. The environmentally friendly offerings are all SPF 30 and above, reef-safe, and paraben-free, and the spray and mist sunscreens are aerosol-free (from $18; vacation.inc). If you miss Bain de Soleil, the ’80s beauty mainstay that featured South of France marketing and an iconic scent (beloved by Michael Kors), then Vacation could be a good substitute.
SCI-FI SUNSCREEN
This story is from the June/July 2023 edition of ELLE US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June/July 2023 edition of ELLE US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
MUSIC for This MOMENT
Featuring NORMANI, GRACIE ABRAMS, FLO MILLI, COCO JONES
Ms. Bright Side
For Dua Lipa, queen of the dance floor and everyone's big sister, life is only worth living if you're having fun.
SUMMER SOUNDS
Meet the breakthrough artists you'll have on repeat.
JEWEL WILL STILL SAVE YOUR SOUL
Artifice is out, mental health is in, and Jewel's been ready for this moment her entire life.
BODY BY BOTOX
Barbie neck. Angular shoulders. And a long-lasting back massage? Injections are no longer just for your face.
The MAGIC of CHARLOTTE TILBURY
The world's most beguiling makeup artist on beauty, stars, love, and sex.
ONLY IN VENICE
As the Venice Biennale marks its 60th edition, the city's art scene has never been more vibrant.
RISE & SHINE
Van Cleef & Arpels's Poetic Complications collection is the ultimate pick-me-up.
GREATEST HITS
Musicians are revisiting their fashion \"eras\"-and with them, their pasts.
THEY'RE WITH THE BAND
Thanks to groups like Blackpink and boygenius, musicians' synchronized dressing has reached new heights.