ON A ROAD TRIP WITH HIS family, Sammy aka Samuel Lloyds heard Yo Yo Honey Singh's "Brown Rang" and felt overwhelmed. "It was something special for me, to hear rhyming words in Hindi," he says over a call.
The Nigerian-born, New Delhi-raised rapper says that's when he knew he wanted to make music in Hindi. The son of a priest who was posted to India, there's an unmistakable sense that Noida-based Sammy is integrated not just into Indian hip-hop, but specifically Delhi culture. He uses interjections like "theek hai" and explains things with a well-drawn-out cadence that gives the impression that Hindi might even be his first language. Of course, the real convincing happens in his tracks released so far, "Moved On," "Hennessy," "Shaant," and "Dubai" where Sammy collaborates with artists like BBB and MC Static and throws in his shoutout, "Sammy on the track!"
This story is from the July 2023 edition of RollingStone India.
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This story is from the July 2023 edition of RollingStone India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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