DEVRAIYANI SETS THE RECORD straight soon enough in an email interview that music is not an added dimension to being a content creator. “Music is something I want to do over creating content,” the 21-year-old artist says. That said, he’s never going to leave one for the other, knowing he has a “passion for both.”
Born and raised in Mumbai and currently studying undergrad in Los Angeles, Raiyani has – by his own admission on YouTube to his 125,000 subscribers – recorded a lot of his life on video. Vlogging his affable and sometimes meme-stuffed, peak Gen-Z life experiences, Raiyani also began releasing music around 2020 and those following him for his content naturally flowed to understand his hip-hop informed musical output, heard on songs like “Wait4me,” “Thinking Back” and “Cool Boy.”
This story is from the April 2023 edition of RollingStone India.
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This story is from the April 2023 edition of RollingStone India.
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