Bangalore, July 20, 2022: Following the tremendous success of four previous editions, Platinum Guild International (PGI) India brought back its annual flagship retail initiative - Platinum 'Season of Love'. In its fifth edition, the month-long programme that spanned from 5th May 2022 to 5th June 2022, infused fresh vigor & excitement amongst PGI partners, while bolstering the overall consumer retail demand for platinum. The much-awaited activation made a comeback after two years. The comeback has been phenomenal with participating retailers reporting a 100% growth over Platinum Season of Love 2019.
The Season of Love Awards in 2022 celebrated the extraordinary success of PGI's retail and manufacturing partners. Over an evening of celebration, PGI felicitated the winners and top performers of this signature retail initiative.
The winners across various categories were awarded for driving incremental in-store conversions during this campaign that boosted platinum jewellery sales. The list of awardees comprised of national winners for chain stores & independents and regional chain stores & independents and also sales associates were awarded for excellence in retail conversions.
This story is from the July 2022 edition of Mines to Market Magazine.
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This story is from the July 2022 edition of Mines to Market Magazine.
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