GLOBALMENTE MUCHAS MARCAS se pintan de verde. Pocas se comprometen como Someone Somewhere, la primera marca de moda mexicana en obtener la certificaci&oacute;n internacional Climate Neutral.
"Los artesanos con los que trabajamos y las comunidades rurales son las principales v&iacute;ctimas de la crisis clim&aacute;tica", dice F&aacute;tima &Aacute;lvarez, una de las fundadoras, sobre las razones que los llevaron a actuar. Saben que forman parte de una de las industrias m&aacute;s contaminantes del planeta y que era apremiante comenzar a reducir el impacto.
En marzo de 2022 conformaron un comit&eacute; de sostenibilidad en el que definieron que lo primero era compensar las emisiones que generaron en 2021. Tras hacer la medici&oacute;n de su huella de carbono con la calculadora de Climate Neutral (su total: 1,367 tCO2e), destinaron m&aacute;s de 12,000 d&oacute;lares que ser&aacute;n invertidos en proyectos que reduzcan la deforestaci&oacute;n de importantes ecosistemas, proyectos de energ&iacute;as que no dependande uso de combustibles f&oacute;siles y una iniciativa para reducir las emisiones industriales.
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IDENTIDAD 
Todas las prendas y accesorios de Someone Somewhere tienen una etiqueta con el nombre del artesano, su lugar de origen y un c&oacute;digo QR para conocer m&aacute;s sobre la persona que lo elebor&oacute;.&nbsp;La marca trabaja con 180 artesanos de Puebla, Oaxaca, Chiapas, Hidalgo y Estado de M&eacute;xico, quienes emplean t&eacute;cnicas como telar de cintura, telar de chicotillo, pepenado y bordado a mano.
COMUNIDAD 
V&iacute;ctor y Lucero son un ejemplo de los artesanos con quienes la marca colabora en M&eacute;xico. La pareja cre&oacute; su taller de Telar de Chicotillo, el cual les ha permitido mantenerse unidos, criando a sus hijas. Han inspirado a otras familias para aprender esta tradici&oacute;n textil y generar m&aacute;s de un ingreso sin tener que desplazarse o emigrar fuera de sus comunidades.
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CALIDAD DE VIDA 
Las piezas tienen un componente artesanal protag&oacute;nico, pero los productos se ensamblan en f&aacute;bricas. Adem&aacute;s de trabajar con familias artesanas, tambi&eacute;n han buscado elevar la calidad de vida de las personas que colaboran en la manufactura. Han dise&ntilde;ado planes de mejora y lineamientos de est&aacute;ndares m&iacute;nimos para pedir a sus aliados de negocio y asegurar condiciones justas.
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FUTURO PR&Oacute;XIMO 
Entre los planes de la marca est&aacute; abrir su propia planta de producci&oacute;n para confeccionar sus piezas a fin de tener mejor control de la energ&iacute;a que se usa, adem&aacute;s de realizar m&aacute;s acciones como reducir el consumo de agua y luz. Tambi&eacute;n trabajar en dise&ntilde;os que incorporen m&aacute;s materiales reciclados, reciclables y responsables, como el algod&oacute;n que utilizan en sus bucket hats.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.