WINDS OF CHANGE
1 DECLINING TV CONSUMPTION HAS DRAGGED DOWN TRPs OF HINDI TV SERIALS, THE LARGEST SERIAL INDUSTRY IN INDIA
2 THE PLUNGE IS PARTICULARLY STEEP WHEN THE URBAN NUMBERS ARE LOOKED AT IN ISOLATION, SINCE OTT HAS LARGELY BEEN AN URBAN PHENOMENON
3 ONCE KNOWN FOR MULTI-YEAR RUNS, MORE THAN 60-70 PER CENT SHOWS GO OFF THE AIR WITHIN A YEAR NOW
4 BUT REGIONAL LANGUAGE SOAPS STILL ENJOY HIGHER TRPs COMPARED TO HINDI
5 IN HINDI, PRODUCERS AND TV NETWORKS ARE FOCUSSING ON A NEW FORMAT OF 25-100 EPISODES CALLED ‘TV+’ FOR OTT PLATFORMS SUCH AS AMAZON MINI, DISNEY+ HOTSTAR AND JIOCINEMA
6 THEY ARE MADE ON A BUDGET OF 2–3X OF THE ₹7-10 LAKH SET ASIDE FOR AN EPISODE OF A TV SERIAL, AND MAY EVEN GO UP TO ₹30-50 LAKH AN EPISODE, PRODUCERS SAY
2023
Teri Meri Dooriyan, which airs on Star Plus and is the second-highest rated Hindi show, has an urban TRP of 1.97
2023
Pandya Store that is aired on Star Plus has a TRP of 1.25
2018
Kalyana Veedu, which was the fourth-highest rated Tamil show in 2018, had a rating of 12.32
2018
Kumkum Bhagya, the fourth-highest rated show in 2018, had a rating of 2.5
This story is from the October 29, 2023 edition of Business Today India.
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This story is from the October 29, 2023 edition of Business Today India.
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