THE 2024 EDITION of the Indian Premier League (IPL) is the last time two media giants—Disneyowned Star India and Reliance Industries’ (RIL) Viacom18—are fighting it out as rivals for a share of the advertising pie. After the announcement of the $8.5-billion deal in February, RIL’s media business and The Walt Disney Company will merge their India operations, with the former holding majority control.
This story is from the April 14, 2024 edition of Business Today India.
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This story is from the April 14, 2024 edition of Business Today India.
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