Fighting with Five Swords
BW Businessworld|April 06, 2024
HERE’S AN INTERESTING company called Intercom that I hadn’t heard of, until recently.
PRAKASH IYER
Fighting with Five Swords

They are a software-as-a-service business and provide customer service solutions to over 25,000 organisations around the world. And what got me interested in the company was their product engineering philosophy. They have a rule that’s helped them build solutions that are faster, better, and cheaper. And best of all, their philosophy can be summed up in three words: “Run Less Software”. Intercom’s former head of Ops – Rich Archbold – explains the philosophy using the analogy of a soldier and his swords.

This story is from the April 06, 2024 edition of BW Businessworld.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the April 06, 2024 edition of BW Businessworld.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BW BUSINESSWORLDView All
Powerful, Peculiar Perquisites
BW Businessworld

Powerful, Peculiar Perquisites

MOST COMPANIES recognise that people are key to their success. Competition is all about the war for talent. Higher compensations can, in many cases, attract that brilliant leader or the tech genius, but a competitor may well offer even more. This race is financially draining and not really a great strategy.

time-read
2 mins  |
May 18, 2024
Shaping The Future Of India's Infrastructure
BW Businessworld

Shaping The Future Of India's Infrastructure

RUPEN PATEL on the achievements of the engineering and construction major including the iconic projects rendered by it, nation building, focus on sustainable practices and much more

time-read
1 min  |
May 18, 2024
WHY DON'T WE SUE BRITAIN?
BW Businessworld

WHY DON'T WE SUE BRITAIN?

I WAS WORKING ON my next column for BW – on one of my favourite themes like ‘Sustainability’, ‘Inclusivity’, ‘India Shining’ etc.

time-read
2 mins  |
May 18, 2024
LIFE AND TIMES OF A MEDIA TITAN
BW Businessworld

LIFE AND TIMES OF A MEDIA TITAN

DD Purkayastha's autobiography captures his 42-year tryst with the ABP Group, delving into various aspects of his professional and personal experiences, as well as insights into the factors that have shaped his character and career trajectory

time-read
4 mins  |
May 18, 2024
THE SONET STRIKES BACK
BW Businessworld

THE SONET STRIKES BACK

The sub-4-metre SUV segment in India has been a battlefield for automakers, each vying for supremacy with their unique propositions. With the launch of 2024 Kia Sonet, the South Korean automaker is sharpening its edges in this competitive market

time-read
3 mins  |
May 18, 2024
SLEEK, SUBTLE, COMPACT AND EASY TO CARRY
BW Businessworld

SLEEK, SUBTLE, COMPACT AND EASY TO CARRY

The HP Omen Transcend 14 targets a niche market that is growing day by day. Statistically, never in history, was there a better time to launch a gaming laptop, says Deep Majumdar

time-read
5 mins  |
May 18, 2024
Geopolitical Resilience for Indian Companies
BW Businessworld

Geopolitical Resilience for Indian Companies

It's in crisis that inventiveness is born, as well as discoveries made and great strategies arise. He who overcomes crisis, overcomes himself, without getting overcome. - Albert Einstein

time-read
4 mins  |
May 18, 2024
The Sourav Ganguly Era
BW Businessworld

The Sourav Ganguly Era

Lessons in Leadership from Indian Cricket - 2

time-read
5 mins  |
May 18, 2024
Leadership Challenges Were Not This Long, Before
BW Businessworld

Leadership Challenges Were Not This Long, Before

LEADING IN TODAY’S dynamic environment presents unprecedented challenges. The list of challenges is never-ending. They include navigating complex decisions, staying resilient, inspiring teams, staying innovative, and continually adapting to the constantly changing ecosystem.

time-read
3 mins  |
May 18, 2024
The Supreme Court Emerges as a Net Zero Polestar
BW Businessworld

The Supreme Court Emerges as a Net Zero Polestar

'Dharma exists for the welfare of all beings. Hence, that by which the welfare of all living beings is sustained, that for sure is dharma,' - Mahabharata (Shanti Parva 109.10)

time-read
4 mins  |
May 18, 2024