Volkswagen India knows its customers well, and if we were to narrow it down using the conventional level of judging people on their social strata: it's mainly people with good taste. It's no surprise they have great taste in cars, but they also value safety-related features over random placeholders in a brochure. If exposed to Volkswagen products at any point in their lives, they're unlikely to go back to any other carmaker; such is the brand recall. But more importantly — and this is what puts them in the upper echelon of the car-buying public — they understand the positive effects of driving. And driving something rather excellent, like a Volkswagen India product, is always a no-brainer in that regard.
This story is from the March 2023 edition of Motoring World.
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This story is from the March 2023 edition of Motoring World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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