ANANTA IS A DESIGN STUDIO founded by Cape Town-based sisters Viveka and Rucita Vassen. The name originates from the Sanskrit word for "endless" or "infinite". With a mission to uplift communities through creativity and promote economic empowerment, Ananta works in close collaboration with craft communities.
Viveka's background in fashion design and Rucita's expertise in graphic design sparked their mutual passion for creativity, crafts and collaboration, leading to the establishment of the design studio during the Covid lockdown in 2020. Their innovative approach to traditional techniques has earned them recognition as part of the Design Indaba Emerging Creatives 2023 cohort. Ananta's designs exude a delightful twist, and are characterised by vibrant colours, captivating patterns, and an atmosphere of joy, celebration and community. The sisters are committed to fostering a circular economy, and aim to create sustainable, ethical and eco-conscious products.
* Being a two-women show and a new business means there is more juggling in a day than anything else, making each day different. We've constantly got our hands on several things, including admin, meeting our crafters and makers, preparing orders, and quality control. One thing is for sure: the day always involves moments of being inspired and excited about new product ideas and possibilities.
This story is from the 127 edition of VISI.
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