Since 2008, every arm candy created at Beau Monde has been the show stealer!
While having something that is aesthetically beautiful is important, it’s imperative that the design must incorporate functionality first in the mind of the creator. Raw materials aren’t exactly cheap, so planning a design saves a lot of time and money. Keeping all that in mind, KaniKa Chawla, founder of Beau Monde, researches designs that currently exist and takes inspiration from elements that she likes. She shares her views with S&A’s Dipika Chopra about the label..
Journey
It was not something I had on my mind, but was an accidental blessing in my life. There was this time when I was in this trepidation that will I be able to find that perfect bag for my trousseau or not. Believe me, I just couldn’t! I only came across bags that were either too Indian or too western but I was definitely looking for something else in my head and that was the first time when this thought struck my head, why don’t I start my own label?
This gave wings to Beau Monde. It was my first show at the ‘Olive Flea’ that happened every Wednesday back then when I designed 35 pieces. All the pieces at the flea were sold out; the crowd loved them. That’s when I exactly knew where I would want to see Beau Monde in future. And now here we are with successful five collections that have been absolute hotseller amongst the troop. Beau Monde has always been ‘affordable luxury’. I believe has been the connecting chord to its success.
Target audience
Our bags have always been a hit amongst the younger crowd who are enthusiastic and receptive about all edgy and bold things, who just don’t shy away from getting their hands on something offbeat and have an international taste. Age group of 25-45 has been the most loyal clientele of all times.
Availability
This story is from the June 2018 edition of Shoes and Accessories.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2018 edition of Shoes and Accessories.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
A Resounding Success for the Leather Industry in Bangkok
APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.
Deciphering the US Footwear markets dynamics A Comprehensive Analysis
The footwear industry within the United States pulsates with vibrancy and dynamism, uniquely characterized by a fusion of high per capita income, the globe's largest economy, and a longstanding tradition of housing some of the world's premier footwear labels.
SHOETECH-KANPUR:
Unveiling Innovation and Excellence in Footwear Components
Agra beyond the Taj; THE SHOEMAKING LEGACY
Agra, synonymous with the Taj Mahal, a testament to enduring love, has transcended its historical association to emerge as a city with a distinct identity beyond the Taj’s shadow.
ON THE RADAR
Here we uncover our sizzling selection of \"Hot Picks\" - a handpicked assortment of products that are turning up the heat in the market.
BULGARI SHINES IN MUMBAI WITH ITS NEW BOUTIQUE
~A resplendent journey from Rome to Mumbai, experienced through the poetry of architecture and craftsmanship~
El Naturalista
A Footwear Odyssey of Style and Comfort
The Leather Story Timeless appeal meets sustainability
In an exclusive interview with The Leather Story’s Founder Aditi Kapur Chawla, where she shares her insights on the leather accessory market and what drove her to establish a brand in this niche
Expo Riva Schuh & Gardabags Around the World
Voices from Spain One of the Most Important International Markets for the Production and Sale of Footwear and Leather Goods
The Bureau of Indian Standards (BIS) unveils new footwear standards
India is making her mark in the global economy