The steal my girlfriend's concealer line was a common chorus among men's grooming companies until recently, and who can forget rock stars like Prince, who brought glam to rock? But the make-up range available for men still remains enough introductory. However, the effects are sluggishly changing, with men shaking off old conceptions, and welcoming beauty routines into their life.
According to Rachit Mehra, senior marketing manager of Phy, a brand that offers complete grooming solutions for urban professional men, the Indian men's grooming market is growing at an impressive 11 per cent CAGR, and is well on its way to becoming a $1.2 billion business by 2024. This has resulted in the men's beauty market booming into an inclusive, diverse industry that boasts of everything from grooming to personal care to cosmetics, and more.
This story is from the April 2022 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2022 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Royal Enfield Himalayan Glimpses Of A Faster Future
The second-gen ADV excels in most departments, shows promise in a few, and raises a rather interesting question: why doesn't Royal Enfield make faster and sportier motorcycles?
Why Men Won't Talk About Cosmetic Surgery
While more and more men are visiting aestheticians for invasive treatments, most are still hesitant to talk about it
How Skinny Is Too Skinny?
We're only talking about your jeans, gentlemen
STEERING PANERAI'S COURSE ALESSANDRO FICARELLI CHARTS NEW WATERS
As the vaunted brand's Italian heritage puts on a show at Geneva this spring, we take a closer look at one of the minds behind their latest launches and charismatic storytelling chops, at sea and back on dry land
TRACKING TIME WATCHES AND WONDERS 2024 SPECIAL
WHEN IN GENEVA....
20 Young Talents to Watch Out For
Till a few years ago, India's sporting clout was synonymous with cricket and restricted to a handful of names outside of it. That's no longer the case. We're witnessing a sporting revolution brewing, where a country of over a billion is finally showing its unlimited reserve of extraordinary talent, across the playing field. Leading the charge are these remarkable individuals, who are shaping the narrative for future generations and telling you that sports is serious business on home turf
SHOULDERING A BILLION DREAMS
Silver, Bronze, Gold? Will the third time be a charm for the champion shuttler?
Summer Notes
Scents that will make people ask what you are wearing!
My Battle With Anxiety
How It Started; How It Is Going
Newest In Niche Travel A Cool Trip To Attend Your Favourite Gig
A growing number of young Indians are traveling abroad to attend concerts, races, and various other kinds of live events
