How would you describe AllSaints? The brand is from East London, and [the vibe of East London] is about celebrating independence. Speaking of which, the three main key words for the brand are creativity, attitude and individuality, and the brand has encapsulated the essence of the city.
How do you think AllSaints speaks to the Southeast Asian market? We believe that it resonates with the local shoppers who have studied or lived abroad, or simply frequent travellers who might find the brand familiar but don’t know much about it.
この記事は CLEO Singapore の September - October 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は CLEO Singapore の September - October 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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