Proud To Be Bharti!

The key design drivers for the two-year-old, six storey, 7,00,000 sq ft Bharti Airtel office in Gurugram were the company’s four DNAs – Think Fresh, Can Do, On My Side, In Touch. With the lights on, the red walls at different levels remind one of the Airtel’s logo’s vivid red.

Using these DNAs as her guidelines, Debora Emert, Design Director, NCUBE Planning and Design’s ‘vision was to develop a centralised office of international corporate standards which was being implemented pan-India. This analysis and comparisons with other Indian and global peers were used as yardsticks to guide the standards incorporated during Bharti Airtel’s managerial visioning sessions.’

The original client brief was to create a world-class A campus remodel serving as a trendsetter for the environmental quality of workspace and to provide amenities for all employees for a work-life balance. The space was to be evolved to accommodate the changes in the way people work as a result of acclimation to the original design, reduce the hierarchy of space based on title, and create Activity Based or Immersion Planning spaces and reduce the square footage per person usage.

‘Airtel’s corporate real estate team with its partner NCUBE Design involved relocation and consolidation of its headquarters. A master planning grid maximised building efficiency with reduced expenditure. Both the interior and exterior of the building sport the brand colours,’ reveals Debora.