From cars to lifestyle, Lamborghini as a brand has come a long way. Although disassociated with the car brand following its sale, Tonino Lamborghini spirits including wine are well received. The Lamborghini property was purchased in the 70s by Ferruccio Lamborghini who, travelling in this area, fell in love with the soft rolling hills landscape. And post his retirement from the famous car manufacturing activity he decided to go back to his roots: being a farmer recalls his grandson.
The total area is 100 hectares divided between a 9 holes golf course, an agriturismo (farm-stays) and 32 hectares of vineyards.
The total production capacity in the previous year was 20,000 bottles with only 4,000 bottles sold in Italy. ‘Italy is not our main market’ says Ferruccio Lamborghini (Junior). The company has developed a lifestyle experience brand with a range of luxury design products, including watches, eyewear, smartphones, perfumes, furniture, clothing, sports accessories, golf and utility carts, five-star boutique hotels, real estate projects, cafes and lounges.
And closer to India they have launched the vodka and energy drink under the same name. And this is no surprise since the Euromonitor forecast puts the over 1.3 billion population of India as vast opportunity with Indian consumers lapping up the luxury lifestyles. ‘The country is emerging as a major market for luxury goods which is expected to grow at 18.1%’, says the report.
This story is from the November 2019 edition of Ambrosia.
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This story is from the November 2019 edition of Ambrosia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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