Share with us how the brand was conceptualized and when it was launched?
The brand was conceptualized with a vision of setting an impeccable niche in the fashion industry. The project envisaged developing a signature product that sustains the existing dynamics of fashion.
Our experience of serving the fashion accessory industry for more than a decade has helped in adding a lot many shades in our thinking canvas. The privilege of working closely with major known international and domestic brands was very helpful in acquiring cognizance about a rich craft especially in the context of the heritage value of Indian products and its global recognition.
While launching the label we intended to develop a robust and sustainable market for our products. We were meticulous about blacks, whites, and even grey issues of the fashion industry. The approach was to craft an exquisite product that delivers quality, uniqueness, customization, durability, and addresses intricacies of the fashion market.
With consistent working and subsequent realizations, we have acquired ingredients for the perfect recipe That results in a responsible Indian accessories brand that empowers and values our artisans along with offering timeless versatile products cherished for generations.
What major challenges did you encounter when it was just a newly-launched brand?
Well, challenges are an integral part of every business journey. Targeting leather accessories in a luxury segment was a big challenge due to various reasons. But today we are glad that our slow and steady efforts have attracted a conducive space for us and we are very much sure that very shortly we will be able to establish an impeccable niche in the market.
This story is from the August 2020 edition of Shoes and Accessories.
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This story is from the August 2020 edition of Shoes and Accessories.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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