How do you build a global fashion brand with no money or contacts? Avenue 32 founder ROBERTA BENTELER, 33, explains
Remember… no risk, no return
I started my career in investment banking after hearing about the extravagant salaries. But I hated it. I felt as grey as the Hugo Boss suit I had to wear – there was no space for creativity. I’ve always loved fashion, but my lack of experience meant I couldn’t get a job. I started interning with a designer friend and quickly realised there wasn’t a platform for new designers online. That’s how Avenue 32 was born – an e-commerce site that showcases the best new labels. I told myself “no risk means no return”. If you’re scared, don’t view it as a negative – let that fear make you work harder.
This story is from the September 2017 edition of Cosmopolitan UK.
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This story is from the September 2017 edition of Cosmopolitan UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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