This Scary, Cultish Dating Trend Has Gone Mainstream
Cosmopolitan India|October 2021
Yes, sometimes “too good to be true” is a very real thing.
Taylor Andrews & Lauren L'amie
This Scary, Cultish Dating Trend Has Gone Mainstream

Let’s say you met someone and they seem great. Like, everything-you’ve-been manifesting-for-months great. Gives-you-more compliments-than-you get-in-the-bar-bathroom line great

Makes plans-to-bring you-to-a-friend’s-wedding-five-months great. Never-leaves-you-on-read great. And it has only been a week! But before you start imagining sending out your own Save the Date, we have some news: all this greatness may be part of a manipulation strategy used by...actual cults. It is called love bombing, and it is a form of emotional abuse that happens when someone showers a partner with excessive affection in an attempt to control them.

The term was allegedly first coined by members of the Unification Church of the United States, a famous cult known as the Moonies. They love-bombed people to encourage them to join their fellowship. Experts say other famous cults like America’s NXIVM used a similar method to manufacture feelings of intense unity and loyalty in new recruits. And now it is possible that this type of behaviour has infiltrated your dating apps.

This story is from the October 2021 edition of Cosmopolitan India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the October 2021 edition of Cosmopolitan India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM COSMOPOLITAN INDIAView All
The New Masculine
Cosmopolitan India

The New Masculine

Gender is a construct; but one that invariably factors into attraction. In a 2024 world where the scope of gender is more multifarious than ever, what does it mean to be 'masculine'?

time-read
6 mins  |
March - April 2024
Do Women Make Better Leaders Than Men?
Cosmopolitan India

Do Women Make Better Leaders Than Men?

Psychologists, women entrepreneurs, their male counterparts, and a human resources expert weigh in.

time-read
10 mins  |
March - April 2024
One jacket, four ways
Cosmopolitan India

One jacket, four ways

Cosmo India challenged top-tier celebrity stylists to turn muse for us as they showcased their unmatched personal style with one common designer ensemble. Class in session, people!

time-read
1 min  |
March - April 2024
Can You (Ever) Date A Friend's Ex?
Cosmopolitan India

Can You (Ever) Date A Friend's Ex?

In a world of infinite choice and access, is it ever okay to push past the velvet rope into the hallowed territory all women hold as sacred?

time-read
5 mins  |
January - February 2024
It's time to update your monthly watchlist...
Cosmopolitan India

It's time to update your monthly watchlist...

...from power-packed action thrillers to renewed seasons of your favourite OTT shows, here is the perfect list of latest releases to keep you entertained.

time-read
1 min  |
January - February 2024
Shooting for the stars ft.Elnaaz Norouzi
Cosmopolitan India

Shooting for the stars ft.Elnaaz Norouzi

Iranian-German model-turned-actor, who is known for her acting chops in Sacred Games and Made in Heaven S2, and singer on beating the odds, breaking into Bollywood, and staying true to herself.

time-read
4 mins  |
January - February 2024
Are We All In The Same Weirdly Devastating Three-Month Situationship?
Cosmopolitan India

Are We All In The Same Weirdly Devastating Three-Month Situationship?

Turns out, everybody goes through-er, grows through?—this kind of thing.

time-read
3 mins  |
November - December 2023
Everything you need for your next vacay, courtesy of Shenaz
Cosmopolitan India

Everything you need for your next vacay, courtesy of Shenaz

From Australia and Austria to Czech Republic, Slovakia, Hungary and Italy, Shenaz Teasurywala has explored 14 cities across different countries in 2023! So the VJ and actor-turned-vlogger is just the right person to list valuable out what she learnt from her year of travel.

time-read
7 mins  |
November - December 2023
The two-ingredient matcha soft serve your lazy sweet tooth deserves
Cosmopolitan India

The two-ingredient matcha soft serve your lazy sweet tooth deserves

For when the McDonald's machine is broken...and for literally every other time.

time-read
1 min  |
November - December 2023
Show me the money
Cosmopolitan India

Show me the money

Want to crack a few financial mysteries? Let Sayali Rai, founder of FinCocktail, share a few tricks to turn your money around.

time-read
3 mins  |
November - December 2023