The legacy services, among which we can include Twitter, are hopelessly compromised, more than we know, more than we can imagine. Most everyone underestimates the extent of deep-state infiltration of all mainstream sources. However, Twitter faces a serious problem in that it has no way to target its ads because it has no technology for capturing or tracking the unique needs of its users, a task in which Facebook has come to specialize. Instead, ads just appear everywhere, which likely makes them far less lucrative. There’s little hope of changing that.
Among all the large social media platforms, only Twitter remains mostly free of intense political scrutiny and censorship. The rest are still doing today what they did during the COVID-19 pandemic: throttling, clocking, and banning content that contradicts regime priorities. And those priorities overlap with advertiser priorities, particularly of the pharmaceutical companies, who exercise enormous influence.
When Elon Musk considered resigning as CEO of Twitter, he posted a poll. The answer came back that he should resign. “Vox Populi, Vox Dei,” he said. He then set out to find a new CEO. He didn’t post a poll. Instead, he hired Linda Yaccarino, previously head of advertising at NBC Universal. She lobbied hard to be a CEO, and Twitter was the ticket.
This story is from the June 2023 edition of Indian Economy & Market.
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This story is from the June 2023 edition of Indian Economy & Market.
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