Diane Hendricks – American Made
Forbes US|October - November 2022
Diane Hendricks had a child at age 17, worked as a Playboy Bunny to pay the bills, beat cancer twice and survived the tragic death of her husband before transforming herself into the nation's most successful businesswoman. She has tripled her net worth in the last five years. Next: fixing the country's schools and infrastructure before we red, white and blow it.
By Maggie McGrath
Diane Hendricks – American Made

Diane Hendricks is just about ready to sit down for a video interview when she makes a last-minute dash to her walk-in closet. She returns with a small American flag pin fastened to the lapel of her slimcut black blazer. I love this country. I’m just so blessed to have been born in America,” she says. I never had a door that didn’t open for me. I never thought about being a female and not being able to do what I do.”

Her patriotism is on display throughout her 9,500-square-foot southern Wisconsin home. In her office is a statuette of Ronald Reagan on horseback and a photo of her with Donald Trump near a stack of books with titles like The MAGA Doctrine, Land of Hope and Back in the Game. Downstairs is a high-quality numbered print, identical to the one that hung in Trump's White House, depicting ten Republican presidents drinking at a fictional gathering Dwight Eisenhower seems to be enjoying his Scotch; teetotaling Trump nurses a Diet Coke). Outside, a life-size bronze of the Indian from the Plains keeps a watchful eye on three retired Budweiser Clydesdales.

“Delivering on the American Dream Since 1982” is the slogan of Hendricks’ Beloit, Wisconsin-based roofing distributor, ABC Supply, and American Pride” is one of the company’s seven core values. A video set to country singer Lee Greenwood’s God Bless the USA’ is shown to all company managers; Greenwood often sings it live at company events.

This story is from the October - November 2022 edition of Forbes US.

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This story is from the October - November 2022 edition of Forbes US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.