Manish Kapoor, CEO, Pepe Jeans India
Mevin Murden, Director of Education, Istituto Marangoni School of Fashion & Design, Mumbai
Muhamed Fawaz, CEO, HiLITE Mall
Pankaj Vermani, Founder and CEO, Clovia
Rohiet Singh, COO, PVH Arvind Fashion Pvt Ltd
Session Moderator
Sakshi Goel, Senior Director – Retail, CBRE
The pandemic has been both an adversity and a blessing to the Indian fashion sector. It has laid the road for new brands to emerge, as online shopping takes precedence over offline shopping, making the latter more an experience for the consumer than a point of sale. Speaking about his learnings from the fashion segment, Manish Kapoor, CEO, Pepe Jeans India, speaking at the Phygital Retail Convention that was hosted in Mumbai between November 10 and 11, said, “The consumer was changing anyway; a lot of us on the fashion side was probably not too serious about the change. We were too concentrated on the divides of the channel, commercial models, online & offline modes, but the consumer was never looking at that. What the pandemic brought to the forefront was that it made us realize that these changes are already happening. It was then that we were able to fast-forward the changes that we wanted to make in our business. It did also, at the same time, throw up newer opportunities in terms of product categories, in terms of new ways of reaching out to consumers, etc.”
This story is from the November 2021 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2021 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
LET'S MAKE FASHION PRODUCT GREAT AGAIN
A panel of experts comprising of top leaders debated the evolution and trajectory of the fashion retail industry in the last ten years - the decade of millennials and e-commerce...
COOL COLORS: Redefining Mid-Segment Fashion for Modern Men
Praveen Bafna, MD, Bafna Clothing Pvt Ltd, speaks on Cool Colors’ growth since its inception and expansion plans in a freewheeling chat with IMAGES Business of Fashion
NOT JUST JEANS: KILLER Transforms into Edgy, YouthFocused Brand
Hemant Jain, MD, KKCL, says the brand will open 500 stores in India by the end of next year, along with expanding into the Middle East and Eastern Europe...
WESTSIDE More Than a Transactional Brand; It's a Lifestyle
Since its inception, Westside has grown beyond just fashion and has evolved into a much-loved family lifestyle brand...
MAS HOLDINGS: A Journey of Innovation and Expansion to a $2 Billion Valuation
With a presence spanning across 14 countries and manufacturing operations in 8, MAS Holdings serves as a pivotal partner to renowned brands worldwide, including industry titans like Nike, Victoria’s Secret, and Lululemon.
ENHANCING INSTORE SHOPPING EXPERIENCE: The Role of Technology & Personalisation
Embracing technological innovations not only guarantees enhanced customer satisfaction but also fosters unwavering customer loyalty, thus paving the way for a thriving future for Indian retailers...
H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India
In conversation with IMAGES Business of Fashion, Ramirez spoke about how H&M's activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner...
DECATHLON Launches New Brand Identity, SustainabilityBased Business Model
Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company...
Casualwear & Athleisure Markets in India WITNESS MASSIVE GROWTH SPURT
In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players
THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance
Athleisure, initially perceived as a simple combination of athletic and leisure wear, has evolved beyond its origins to become much more than just that. It's no longer just about comfort; it's a full-fledged fashion revolution...