Hilton Shillim has recently rebranded itself to offer a growing clutch of health-conscious guests defined, curated wellness programmes that are deeply set in Ayurveda
Hilton Worldwide’s first luxury resort property in India, Hilton Shillim Estate Retreat and Spa, opened doors near Lonavala five years ago. Back then, it positioned itself as a luxury weekend getaway— an all-villa resort, semi-agrarian and set amidst 320 acres of woodland. Six months ago, the resort rebranded itself as a detox and wellness destination, targeting a growing audience for health holidays. The resort’s General Manager Abhijit Ghosh speaks to BlackBook about what this means for the brand.
What is Hilton Shillim’s USP?
Our biggest USP is our location and the land we occupy. The resort sits on a massive conservation land, and we have taken care to preserve the vast forest zones.
How has the hotel’s strategy changed over the years?
This story is from the April 2018 edition of BlackBook — India's Luxury Insider.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2018 edition of BlackBook — India's Luxury Insider.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
A Class Apart
For the very amiable Nimrat Kaur the most precious gifts are the ones that are simple and thoughtful.
The Driving Force
To cash in on the growing demand from women drivers, luxury car brands are revising their marketing and design strategies to accommodate the ladies’ demands.
Redefining Aspirational Living
Designed by the world’s best architects, ready in 90 days and available online; Revolution Precrafted will change the landscape of Indian luxury real estate market, says CEO Robbie Antonio
Golden Beans
Freshly brewed and roasted to precision, artisanal coffee is fast becoming the preferred drink of young India, driving the growth of the country’s premium beverage market.
Goa On Display
Designer Wendell Rodricks donated ₹ 5 crore, a pair of Christian Louboutin shoes and Cartier cufflinks to build a textile museum, which he hopes will be recognised as a world-class foundation.
Go Green
Designer Raghavendra Rathore, an advocate of sustainable fashion, says it’s high time luxury brands rethink their age-old practices and adopt eco-friendly ways to minimalise waste.
The Shining Stars
The Oberoi, Leela and Taj are voted among the top 20 hotel brands in the world by travellers from across Europe and America.
Glorious Homes
To tap into the growth potential of branded-and-serviced residence segment, Indian realtors will have to provide top-notch customer service and continuously upgrade their luxe offerings.
The Right Mix
Innovative mixology, new filtering processes and gripping digital communication will excite millennials and help cognac brands expand their market reach.
Skirts For Him & Her
Pride: As gender-fluid fashion takes centre stage, designers Shantanu and Nikhil take stock of the style they have played with for two decades.
