The Imperial March
Bike India|December 2019
This retro-styled Italian motorcycle is now the most affordable Benelli you can buy.But is it worth it?
Anosh Khumbatta
The Imperial March

DRESSED ALL IN BLACK, THE IMPERIALE 400 COULD EASILY BE MISTAKEN for a mid-20th century british or european standard motorcycle. this timeless design has been recreated time and again by several manufacturers over decades, and for us in india, it is synonymous with royal enfield. consequently, it may not be easy for the Benelli Imperiale 400 to create an identity for itself in our competitive market. the bike, as i discovered, is actually quite likable. read on to know more.

The design and nomenclature for this motorcycle have been inspired by the motobi Imperiale sport, a 125 cc single-cylinder motorcycle produced in the 1950s and 1960s. For the history buffs, the motobi brand was established in 1949 by Giuseppe Benelli, founder of the Benelli marque, and produced several small-capacity scooters and motorcycles from inception to 1977, when it closed its doors. Just like its predecessor from half a century ago, the imperiale 400 is a no-frills, bare-bones motorcycle, designed to fit into the accepted mould of a modern classic with all the mechanical bits on display.

Built around a steel double-cradle frame with the tall 374-cc single nestled within, just the sight of the imperiale 400 conveys a sense of relaxed cruising rather than back road blazing. the 12-litre peanut-shaped tank leads down to an old-school split seat, with a sprung rider’s perch for that period-correct look. keeping the classic theme going, the round headlight gets a chrome bezel, the turn indicators also get the chrome treatment, while the wire spoke wheels, handlebar, mirrors, tail-lamp, and grab-handle are all bathed in shiny metal. the large 19-inch front wheel gives the bike a tall stance, again in line with the classic theme, while the rear gets an 18-inch hoop. contact with the road is managed by tVs remora rubber.

This story is from the December 2019 edition of Bike India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the December 2019 edition of Bike India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BIKE INDIAView All
Razgatlioglu Wins 950th WSBK Race
Bike India

Razgatlioglu Wins 950th WSBK Race

Jonathan Rea took his maiden pole with Yamaha while Nicholas Spinelli took his maiden World Superbike Championship (WSBK) Race win and Ducati made it a one-two in the Superpole Race while Toprak Razgatlioglu gave BMW their first win at Assen

time-read
1 min  |
May 2024
'Racing is a lot different for someone like me than it is for somebody else'
Bike India

'Racing is a lot different for someone like me than it is for somebody else'

Michael Dunlop lost his father Robert, brother William, and uncle Joey to the sport he loves. This year he stands on the edge of history-two more Isle of Man Tourist Trophy (IOM TT) wins and he will overtake Joey to become the most successful TT racer of all time

time-read
8 mins  |
May 2024
Whacking Open the Throttle
Bike India

Whacking Open the Throttle

TVS invited us to take part in their Apache Racing Experience GP Cup Finale that was held at the Madras International Circuit. We swung a leg over their Apache RTR 200 race bike and twisted the throttle open. Read on

time-read
4 mins  |
May 2024
Keeping the Old Ways Alive
Bike India

Keeping the Old Ways Alive

In this age of downsizing, Kawasaki stay true to the in-line four with some updates to keep the Z900 modern

time-read
3 mins  |
May 2024
What It Should Have Always Been
Bike India

What It Should Have Always Been

With noteworthy upgrades for the chassis and electronics along with an attractive price tag, the Bajaj Pulsar N250 shows greater promise than ever before

time-read
3 mins  |
May 2024
BLACK PANTHER
Bike India

BLACK PANTHER

The Yamaha MT-03 is a unique bike; one of the best parallel-twin street nakeds in our market. We took it to the hills and ripped around the twisty roads. Here is what we think about it

time-read
3 mins  |
May 2024
READY FOR THE WORLD
Bike India

READY FOR THE WORLD

Is the Ducati Multistrada V4 Rally an able contender for global exploration?

time-read
5 mins  |
May 2024
PERFECT BALANCE
Bike India

PERFECT BALANCE

Honda have tried to blur the lines between an ADV and a sport bike. We endeavour to seek some clarity

time-read
5 mins  |
May 2024
THE KING OF TORQUE
Bike India

THE KING OF TORQUE

KTM claim that the significantly updated 1390 Super Duke R is 60 per cent new, with new cam-shift technology for the first time, plus the obvious increase in capacity. But it is not all about the grunt: KTM have tweaked the suspension and rider aids, which will, hopefully, control the increase in power and torque. We headed to the Almeria circuit in Spain to spin some laps on the KTM's biggest bruiser

time-read
7 mins  |
May 2024
THE LARGEST OF PULSARS
Bike India

THE LARGEST OF PULSARS

The Pulsar we wanted many years ago is finally here and available at a great price

time-read
4 mins  |
May 2024