We Chat With The Ducati’s Boss-Man About The Iconic Brand's History And Future
This is the tenth edition of the World Ducati Week. How does it feel?
CD: It’s very special because it is the tenth anniversary. The first one was in 1998 and actually, it was 20 years ago. When I look back, the company now is very different from what it was 20 years ago. Far bigger, but more than that, it’s much more international. In terms of markets, we have India, China, Thailand and Brazil. We are really a global company even if we are still medium sized – because it is still 1,600 people and 740 million Euro turnover. The product range is also much wider. Back then, Ducati was only sports bikes. Now, we have sports bikes, touring bikes, enduro bikes, the Scrambler and also cruisers.
TG: What has changed in the Ducati buyer from 1998 to 2018?
この記事は BBC TopGear India の September 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は BBC TopGear India の September 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Does It Fly?
2024 TVS APACHE RR 310 ₹2.75 Lakh - ₹2.97 Lakh (ex-showroom)
Is It A Scooter? Is It A Bike? No! It Is The BMW CE 02
It is rare when you come across a moment where a company brings out a vehicle into the market without knowing who exactly they want to sell it to.
Aston Martin Valkyrie
The Aston Martin Valkyrie still looks like nothing else on four wheels. Probably because it isn’t.
ONE-MAN BAND
We are a cynical bunch of people as we try our best to narrow down our vision and focus on the things that are lacking.
CRISIS AVERTED! THE EXISTENTIAL KIND
Finally, the Yezdi Adventure won’t be suffering from an existential crisis anymore.
ROYAL ENFIELD HIMALAYAN
ALTHOUGH IT IS A PERENNIAL ORDEAL FOR ANY MOTORCYCLIST to feel sad while parting ways with a motorcycle, it became even sadder for me this time around.
TVS APACHE RTR 310
THE FIRST THING I WANT TO SAY IS - “IT IS A MENACE ON WHEELS”.
ACE OF BASE
What happens when you take Porsche's old school entry level model and give it a very not entry level upgrade? This is a 914 as you've never seen it before
MOMS KNOW BEST
Volvo's XC90 was the stereotypical Soccer Mom car. So how will the all-electric EX90 be received among the soccer pitches of Orange County?
THE THEORYOF EVOLUTION
Ridged bladder seats, an inflating steering wheel and an AI track day coach... has Lotus hit on the supercar’s future, or gone mad’?