We Chat With The Ducati’s Boss-Man About The Iconic Brand's History And Future
This is the tenth edition of the World Ducati Week. How does it feel?
CD: It’s very special because it is the tenth anniversary. The first one was in 1998 and actually, it was 20 years ago. When I look back, the company now is very different from what it was 20 years ago. Far bigger, but more than that, it’s much more international. In terms of markets, we have India, China, Thailand and Brazil. We are really a global company even if we are still medium sized – because it is still 1,600 people and 740 million Euro turnover. The product range is also much wider. Back then, Ducati was only sports bikes. Now, we have sports bikes, touring bikes, enduro bikes, the Scrambler and also cruisers.
TG: What has changed in the Ducati buyer from 1998 to 2018?
Bu hikaye BBC TopGear India dergisinin September 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye BBC TopGear India dergisinin September 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
THE FOUR FACES OF MUMBAI
How the Tata Nexon Matches Your City Vibe
KANYAKUMARI TO KASHMIR
Everyone is out to find an alternative to petrol or diesel. Could this be yours?
FROM CITY STREETS TO SNOW-CAPPED PEAKS
The summer sun beat down mercilessly, a stark contrast to the yearning for cool mountain air.
2024 MARUTI SUZUKI SWIFT - Still Swifty without a cylinder
Most of us know or are accustomed to Swift.
2024 FORCE GURKHA - Terrain Tamer
The Gurkha's story began in 1987 with the introduction of India's first indigenous utility vehicle.
DUBAI - Revving Up the Luxe
A Tesla picks you up from the airport - that's Dubai for you. TopGear India embarked on a quest to uncover the finest cars and indulge in extraordinary experiences during our recent visit to Dubai.
LAUNCH CONTROL
Tesla has finally unlocked the Cybertruck's off-road potential. We grab a rival and head to the desert for a baptism of fire...
QUESTION OF SPORT
The standard Ioniq 5 N sweeps the hot hatch title, and now there's an even racier version. Can it convince us electric motorsport isn't a total waste of time?
ASSAULT & BATTERY
The Taycan has always been quick, but Porsche just took things to a whole other level...
BRITS ABROAD
Is the MG Cyberster a return to form for the Great British Roadster? Bizzarely, we had to travel to China to find out...
