Journeying to South Dakota’s buffalo chip campground during the legendary sturgis motorcycle rally, where—increasingly— women take the lead.
Between a chorus of exhaust pipes and the faint hum of a drone overhead, it can be hard to know exactly what’s unfolding down at the Buffalo Chip. A single file of personalized motorcycles begins to make its way past hazy pink banners and glorified micro-cabins. Nearby spectators stand in awe—not at the stream of souped-up bikes, but at their drivers.
Helming these rides is a stylish stampede of women, donning everything from aviators and charcoal-toned Daisy Dukes to patched leather vests, bandannas, and a gallery of tattoos. “A lot of guys tell me, ‘We knew this was gonna happen one day,’” says Kelly Yazdi, a 26-year-old motorcyclist from Los Angeles, while straddling the seat of an RSD Dyna Ripper.
Yazdi is referring to her brainchild, The Wild Gypsy Tour, which just kicked off as the first-ever all-women’s motorcycle festival at Buffalo Chip Campground, a mammoth 600-acre tract of land near the Black Hills of South Dakota. This places the “Gypsies” at the epicenter of the 77th annual Sturgis Motorcycle Rally, the world’s largest event of its kind. Or, as Yazdi puts it, “You know how in Peter Pan there’s a Mermaids’ Lagoon? That’s us.”
It’s been said that women are the fastest-growing demographic in the motorcycling industry today. Not only is female ownership at an all-time high, according to 2016 data from the Motorcycle Industry Council, but some experts estimate that women now represent almost a quarter of all riders. And nationwide, while women’s biker groups continue to increase in chapters, all-female overnight campouts like California’s “Babes Ride Out” reign supreme.
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