New Beginnings
autoX|June 2018

Volvo’s entry-level S60 is on course to receive a huge makeover – a new platform, cutting-edge technology and efficient powertrains. But that’s not all for the Swedish brand, for it’s also planning to launch a compact 40 Series sedan, which may even carry a Polestar badge.

Omar Abu Eideh
New Beginnings

Reimagining a formula that’s already a success involves less risks than inventing an idea that’s completely new, especially in mass manufacturing. A tried-and-tested recipe acts like an affordable insurance policy and has the potential of minimizing commercial flops. Let’s consider the BMW 3 Series for instance, indeed a well-acknowledged benchmark in the world of sporty sedans. Now, let’s consider two of its direct competitors – the Jaguar XE and Alfa Romeo Giulia. They both are great cars in their own right, but there’s no denying that at the root of their inception lies a single idea – to dethrone the BMW and become the sportiest of sporty sedans. So, naturally, they followed BMW’s footsteps to become dynamic, involving and fun cars to drive. They used principles that were not their own but laid down by someone else.

Now, according to the latest news, Volvo is likely to avoid the sporty side of things for its upcoming S60. The company would rather focus on the most important cornerstones of its success around the globe – comfort, safety and innovation. But, this doesn’t mean that Volvo won’t have something to offer performance enthusiasts. From what we’ve heard, the upcoming S60 is sure to get the ‘Polestar’ treatment, and that’ll certainly be an added attraction for enthusiasts.

Familiar underneath

この記事は autoX の June 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は autoX の June 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

AUTOXのその他の記事すべて表示
GOOD OLD DAYS...
autoX

GOOD OLD DAYS...

Is the old Marc Marquez finally back? The race in Jerez surely gave flashes of it...

time-read
2 分  |
May 2024
Prancing Off-Road
autoX

Prancing Off-Road

The SUV trend has even caught on with Ferrari, which is evident with the introduction of the Purosangue. However, does a Ferrari of this type really make sense?

time-read
5 分  |
May 2024
Ahead of the Curve
autoX

Ahead of the Curve

There's not one but two new GT variants available with the Volkswagen Taigun now, meaning there's one for everyone!

time-read
3 分  |
May 2024
SPACE WARS
autoX

SPACE WARS

There are plenty of budget-friendly seven-seat MPVs on the market, but what if you desire ample space without compromising on style?

time-read
5 分  |
May 2024
GOING BIG
autoX

GOING BIG

The 3XO makes big promises on all fronts - from features and safety to styling and value proposition. But does it deliver on these promises?

time-read
4 分  |
May 2024
HAMMER TIME
autoX

HAMMER TIME

The new Gurkha 5-door comes with updated styling, improved performance, and better features. So, do these changes make it the practical 'proper' off-roader we've all been waiting for?

time-read
5 分  |
May 2024
MOUNTAIN GOAT
autoX

MOUNTAIN GOAT

With a mid-life facelift, the Jeep Wrangler has received several noteworthy upgrades. But does it truly live up to the reputation of being unstoppable

time-read
3 分  |
May 2024
SUPERSPORT TRILOGY
autoX

SUPERSPORT TRILOGY

We embark on a 300km journey on three of the finest supersport twins in the world. Which one would reign supreme at the end?

time-read
10+ 分  |
May 2024
SECOND WIND
autoX

SECOND WIND

Bajaj is once again stirring the pot with the updated Pulsar N250. But has it nailed the recipe this time around?

time-read
3 分  |
May 2024
PASSION & Precision
autoX

PASSION & Precision

A brand new V12 supercar! In this era of downsizing & electrification, that's about as rare as seeing a total eclipse and the Northern Lights on the same day. But if the V12 remains the heart & soul of the automobile, well, then, Ferrari is its saviour.

time-read
7 分  |
May 2024