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OLYMPIC OPPORTUNITY
Amid falling demand, can Nike make a case for itself in Paris?

87NORTH’S HOUSE OF PAIN
Inside the stunt business with the studio beating up brave A-listers.

JULIE SCHOTT WANTS GEN Z TO WEAR THEIR FLAWS WITH PRIDE
The mind behind cult-fave brands like Starface pimple patches is now using her clever approach to branding to get Zoomers to give up vaping..

CREATOR ECONOMY

Carpe DM New platforms monetize intimate\" bonds between creators and their fans.

6 mins

MEDIA

Inside Cesar's Palace NBCUniversal News chairman Cesar Conde's empire was rocked by a recent revolt.

10 mins

CULTURE WARS

IN 2013, RODZ AND GORE FOUND themselves chatting in a tent in the wilds of northern Utah, attendees at a conference at which guests reportedly paid up to $12,000 to do yoga, fish, and kibitz with fellow entrepreneurs, would-be investors, and the author and psychotherapist Esther Perel.

6 mins

CULTURE WARS

Tipping Point Stephen Miller's nonprofit is suing a startup over racial discrimination. The diversity of American business is at stake.

2 mins

WORK LIFE

Nancy Reyes, CEO of the Americas at BBDO, answers our career questionnaire.

2 mins

POLITICS

The Color of Money ActBlue has become the default fundraising machine for the Democratic Party. Here's why that's dangerous.

8 mins

PODCASTING

The \"Great Men\" Theory of Podcasting Listen up, the 21stcentury frontiersmen are talking—a lot.

6 mins

WORLD CHANGING IDEAS

FROM THE TINY SOUTH PACIFIC ISLAND OF NIUE то THE BUSTLING STREETS OF PARIS, FROM GUINEA TO SAN FRANCISCO, PEOPLE ARE DEVISING SOLUTIONS TO THE WORLD'S GREATEST CHALLENGES.

4 mins

THE PERPLEXITY EFFECT

WHEN YOU GOOGLE THE TERM \"PERPLEXITY AI,\" YOU GET A FAMILIAR-LOOKING RESPONSE: A LINK TO THE COMPANY'S WEBSITE FOLLOWED BY FOUR OTHER RELATED POPULAR QUERIES, A HANDFUL OF PUBLISHED ARTICLES, RELATED SEARCHES, AND AN ENDLESS SCROLL OF LINKS THAT IF PRINTED OUT MIGHT EXTEND FROM SAN FRANCISCO TO AUSTIN.

9 mins

Where the Design Jobs Are

The shifting winds of the U.S. economy in the past year have left designers disoriented.

3 mins

HOW'S THIS FOR A CLIFFHANGER?

THAT POOR HENCHMAN OVER THERE HAS A HAMMER STUCK IN HIS FOREHEAD.

10 mins

NIKE'S OLYMPIC TRIAL

IT'S GRAY SEASON IN BEAVERTON, OREGON. WET AND DANK, JUST WARM ENOUGH NOT TO BE SNOWING, THE MOMENT IN MARCH WHEN EVERYONE WEARILY AGREES THAT WINTER IS SUPPOSED TO BE OVER. SERENA'S TENNIS COURT SITS EMPTY, SPECKLED WITH A FEW DOZEN FLUORESCENT BALLS; A \"NO WALKING\" SIGN WARNS PEOPLE OFF RONALDO'S SOCCER PITCH.

10+ mins

BRANDING

Tracking Schott The mind behind some of Gen Z's favorite brands wants consumers to embrace imperfection.

6 mins

The World's 50 Most Innovative Companies - CAMPUS

FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE

2 mins

The World's 50 Most Innovative Companies - SOL DE JANEIRO

FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE

1 min

The World's 50 Most Innovative Companies - VANTA

FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI

2 mins

The World's 50 Most Innovative Companies - PERPLEXITY

FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH

1 min

The World's 50 Most Innovative Companies - THE POWER BROKER

ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.

5 mins

The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE

FOR RESETTING THE VALUE OF WOMEN'S SPORTS

2 mins

08 FOR WHOM THE BELL TOLLS

WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.

10+ mins

Reimagining the ways we work and meet

As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.

2 mins

10 Trend

From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video

10+ mins

The World's 50 Most Innovative Companies

"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."

10+ mins

Orange Crush

Y Combinator was designed to be a supercondensed version of Silicon Valley. Now that it's at full potency, can it maintain its outsider pose while being the ultimate insiders' network?

10+ mins

Hollywood

AI is going to transform Hollywood But it won't be the horror story everyone's afraid of.

7 mins

Chick-Fil-A's New Testament

Boycotted for years by liberals - and now by conservatives, too - a christian-driven brand is trying to walk the narrow path toward growth. What happens next could be enlightening for businesses everywhere.

10+ mins

The Office You Want

Business leaders want workers back. Workers are loath to resume their commutes. We asked five leading design firms to create plans that might make leaving home seem worthwhile.

8 mins

Fan With a Plan

Fanatics CEO Michael Rubin parlayed a ski shop in suburban Philly into a $31 billion sports apparel juggernaut. Now, he's adding trading cards, gambling, live events, and more.

10+ mins

The Helpful Hardware Man

Marques Brownlee has rewired the way people shop for gadgets-and how companies sell them. Inside the humble factory with the power to shape the $1 trillion consumer electronics industry.

10+ mins

PIZZA, ROBOTS, and MONEY

THE ZESTY TALE OF ONE OF THE BIGGEST FLOPS IN SILICON VALLEY HISTORY

10+ mins

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