You refer to them not by name, but by their Instagram handles. Kid-fashion brands adore them, and fans gush every time a new photo comes out. ELISA CHIA talks to the mums of social media’s most stylish babies and toddlers.
It all started with the first brand rep search. I entered Tyler for Babiators’ search (@babiators) when he was about one year old. We were lucky to be selected. Since then, we’ve gained more followers and our photos were reposted by fashion brands on Instagram. We continue to join many brand rep searches.
Tyler is my boss. I am a stay-at home mum. I “work” for my little boss 24/7 and enjoy every single moment with him. I’ve never been in the media or fashion industry.
Most of his clothes are from brands that I discovered on Instagram.
I get endless inspiration on how to style Tyler from Instagram, where I have also stumbled upon some of the coolest small shops selling unique kids’ outfits.
Some of the first few brands that I discovered were Whistle and Flute (@whistleandflute), Ledgers Legs (@ledgerslegs), Rags to Raches (@rags_ to_raches), Beau Loves (@beaulovesuk), Trilogy Design Co (@trilogydesignco) and Hello Apparel (@helloapparel).
I’m addicted to dressing up my boy. Sometime, I will stay awake till midnight or set alarms for new arrivals because of the time difference between Malaysia and the US. I have to, because some designs from famous brands sell like hot cakes!
I spend a lot on shoes. I just can’t resist cute and stylish sneakers. The most expensive was a pair of Timberland 6-inch premium waterproof boots that cost $199.
He was born with thick, full hair. I didn’t even shave his head when he turned one month old (this traditional Chinese practice is said to help hair grow thicker and healthier).
I’ve always had this swag hairstyle for Tyler in mind. One day, I asked the stylist to shave the sides and do a layered cut.
This story is from the October 2016 edition of Young Parents Singapore.
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This story is from the October 2016 edition of Young Parents Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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