Social media marketing (SMM) is a form of internet marketing of any product or business that leverages the power of social media to reach out to large number of possible consumers
Brands have been using social media as a tool from quite some time for reaching out to large number of audience which is not possible through traditional sources. Its effective use helps the brand to maximize their online presence/ visibility.
According to a report by EY, all the brands use social media for building brand awareness, highlight brand news and building a community based customer engagement.
Social media has turned into a beneficial tool for small as well as big businesses. With the rise in the number of smartphones and internet usage, people are spending a considerable amount of time there, making it necessary for the brands to engage them directly.
Social media marketing in the digital age
Social media marketing (SMM) is a form of internet marketing of any product or business that leverages the power of social media to reach out to large number of possible consumers. It uses various forms of content i.e. images, texts, videos for the purpose of marketing.
Planning is a must to successfully execute any kind of strategy and it implies on social media marketing as well. The keyword is essential to target the right consumer and it is the very foundation on which SMM rests.
In the current scenario every other brand is out there experimenting with different type of content and message to see what clicks with the user. Couple of years before a social media campaign launched by Oreo cookie was a big hit amongst the masses. The consumer not only connected with the brand but also got the message which was shared on multiple social media platforms.
This story is from the September 2016 edition of PCQuest.
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This story is from the September 2016 edition of PCQuest.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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