In spite of numerous hurdles in implementation and use, business executives frequently rate advanced analytics schemes as popular and point to several concurrent paybacks
The Economist Intelligence Unit (EIU) carried out a survey of more than 300 executives who are familiar with their company’s data analytics practices. The survey found that companies are moving beyond first-generation big data applications based on internal assets and are reporting considerable success with innovative market-facing initiatives that use a wide range of transactional and external data. Competitor-focused initiatives are given the highest priority, with customer – and operations-focused measures comprising a significant number of initiatives.
Business and Data Challenges
This story is from the September 2016 edition of PCQuest.
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This story is from the September 2016 edition of PCQuest.
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