Drawing on a fine historical legacy and a wealth of traditions, homegrown brands are shaking up the luxury market
PICTURE THIS. There is a long queue outside a store in Tokyo as patrons await the launch of a particular upscale bag that’s been talked about in hushed tones. Cut to New York, where the Sex and the City sisterhood have made Manolo Blahniks a household name (so what if a pair costs an irreverent $1,000); or to the Champs Elysees in Paris where luxury is the norm and brands like LV and Gucci part of the city’s glamorous ethos. If you look for Indian-made luxury in this chic clutter, chances are you will draw a blank. Some Indian luxury brands are making their way to big markets across the world, but it would be premature to say the Indian luxury market has come into its own.
This story is from the Oct 31, 2016 edition of India Today.
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This story is from the Oct 31, 2016 edition of India Today.
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