ADWEEK Magazine - March 4, 2019
ADWEEK Magazine - March 4, 2019
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In this issue
Arc Awards
Honoring the best in brand Stroytelling
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
5 mins
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
10 mins
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
6 mins
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
6 mins
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
4 mins
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
10+ mins
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
3 mins
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
2 mins
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
3 mins
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
7 mins
Immigrant Story
Budweiser’s history is the history of America. On the set of the brand’s epic super bowl spot, a poignant tale for these contentious times.
10+ mins
Making A New Genre
Buzzy documentaries straddle the line between journalism and drama, creating binge-worthy feats of storytelling.
3 mins
How Vine's Hunky Goofball Plans to Become a Mainstream Superstar
He's hilarious, hunky and has 20 million followers. He's seduced brand partners like Hanes and Dunkin' Donuts. Next stop: mass appeal.
8 mins
Why Presidential Hopefuls Want Endorsements From Social Celebrities
White House aspirants are striving to harness the power of social media-savvy stars from Lena Dunham to Phil Robertson.
4 mins
Q&A With American Crime Story's Connie Britton
The American Crime Story star is still mystified by the Internet's obsession with her hair.
3 mins
DJ Khaled: The King Of Snapchat
Hip-hop's 'King of Snapchat' shares a message of unrelenting positivity, making true believers of 14 million followers and brands like Apple Music.
9 mins
How Citywide Wi-Fi Is Offering Advertisers Flexibility
With LinkNYC, New York boasts the most advanced citywide wi-fi network in North America - and advertisers are charging up.
10+ mins
Inside the Relentless Marketing Push Behind Every Oscar Winner
A look inside Hollywood's run for the Gold and the marketing machinery behind it.
10+ mins
Need a Creative Breakthrough? How About A Hug
In the age of communication via tweets, texts and snaps, let's not forget the power of a well-placed embrace.
3 mins
Mark Wahlberg Gets Real!
One of Hollywood’s biggest stars talks about burgers, building a studio and being Marky Mark.
6 mins
As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?
Despite what you've heard, the social network that changed how we talk to each other is still at the party.
10+ mins
How Agencies Are Fighting Back Against Talent Raids by Tech Firms
Tech and marketing firms are hiring creative talent from agencies. Here’s how the agencies are winning them back.
8 mins
Baseball Looks For Its Fountain Of Youth
Rob Manfred kicks off second season at the helm of MLB with an increased social play to win young fans back to the national pastime.
5 mins
The March of The Chatbots
Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.
2 mins
6 Ways to Connect With Millennial Influencers
In order to relate to the many, one needs to influence the few with deep, socially responsible activations.
3 mins
Danielle Brooks on Broadway and Body Positivity
The Orange Is the New Black star on selfies, guilty pleasure TV and wh everyone loves Taystee.
3 mins
Why Awards Are So Much More Than Trophies
It's not about winning, it's what comes before and after winning that moves us forward: the risk, the drive, the culture, the people.
3 mins
Upfront With Samantha Bee
‘I can’t thank the celestial lords and ladies enough for the gift of this election season. It’s been incredible.’
5 mins
These 18-Inch Dolls are a $600 Million Empire
Dainty, plastic and expensive, these 18-inch dolls are a $600 million empire.
3 mins
Why More Brands Are Embracing Plus-Size Models
Marketers are embracing plus-size models as body-positive selfies and hashtags storm social media.
3 mins
ADWEEK Magazine Description:
Publisher: ADWEEK, LLC
Category: Business
Language: English
Frequency: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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