In this issue

Who Needs Me?
Here’s the secret to Chris Hemsworth’s success: He stopped obsessing over his goals, and started asking what others needed from him.
by PAUL KIX

Zūm Zooms Ahead
How a clever startup redefined school buses—and landed the toughest clients.
by LIZ BRODY

What Were You Wrong About?

Sometimes, a shift in perspective can change everything. But how do you trigger a revelation? Here, six leaders talk about what helped them see things clearly.

2 mins

If at First You Don't Get Clients...

Try, try again? That's the lesson of Facet, an innovative financial planning startup that tried everything to get its first customers.

2 mins

Why 'Buy Green' Fails

As more companies become eco-friendly, they're often struggling to connect with consumers. Why? Because their communications are all wrong.

2 mins

How to Sound Smart and Memorable, Anytime

You don't have to memorize what you're saying. But you do need a structure that helps your ideas stick.

4 mins

Don't Come to My Meeting

As CEO, I've created an unusual meeting policy at my company. It helps build a culture of respect, agency-and substantial productivity, too.

3 mins

The Power of Ritual

Can an ancient practice help fast-growing companies (and founders) stay grounded? I prove it every week.

3 mins

How to Make an Irresistible Offer

To give your customers what they really want, you first need to know what they really need.

2 mins

WHO'S AT YOUR CENTER?

Chris Hemsworth was a struggling actor-until he figured out how to stop obsessing over what he wants, and start focusing on what other people need.

10 mins

Getting the Ungettable Client

Züm created a way to revolutionize school buses. But first, they'd need to sell it to school districts-notoriously resistant to change. Here's how they landed the biggest, hardest, sales worth hundreds of millions of dollars.

10+ mins

Spotlight on JAPAN

UPGRADING CAPITALISM BY EQUIPPING TODAY'S BUSINESSES WITH TOMORROW'S TECHNOLOGIES

7 mins

This Is the 'Ultimate Measure of a Good Leader'

When the founder of a fast-growing North Carolina biscuit franchise passed away abruptly the company discovered the true value of founding principles.

2 mins

When Life Is Preparation

Vanesa Ellis was no expert in mosquitoes or lawn care. But as it turns out, something else made her the perfect fit for two home-care franchise brands.

3 mins

Going for the Gold

After competing in two Olympics, this swimmer dove headfirst into her second career-and became SafeSplash Swim School's #1 franchisee. Here's how.

1 min

Selling Out, or Buying In?

Independent, mom-and-pop businesses are converting into franchises-but these decisions are tough to make when you've worked hard to build something on your own. What are these business owners giving away, and what can they gain?

10+ mins

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