Tehelka - December 05 2015
"Tehelka is a delightful Urdu word, difficult to translate. It refers to that special kind of tumult provoked by a daring act, or a sensational piece of writing. And Tehelka has certainly lived up to its name…" Time On January 31, 2004.
After more than two years of persecution, Tehelka was reborn as a weekly newspaper committed to constructive, crusading journalism. As a people's paper geared to take a stand, to follow the hard investigative story. A fearless paper ready to create opinion, and not just remain a passive vehicle of news. Over the years, Tehelka has firmly established itself as a people’s media choice. With public interest journalism, serious opinion and analysis, Tehelka has earned unmatched credibility and brand recall. It has very quickly established an enviable reputation — national and international — for the quality of its reportage, the eminence of its writers, and the refinement of its analyses and ideas. As a premium English weekly, Tehelka, increasingly, influences almost every opinion leader and decision maker in the country. Tehelka, earlier in a tabloid size, is now in a weekly magazine format. The magazine format only means a more compact and elegant design — the core values of public interest journalism and literary writing remain unchanged. Tehelka, India’s fastest growing English language weekly, in its new format is poised for a dramatic up scaling of visibility and readership. This follows repeated demand by readers to switch to a magazine format, since the contents of Tehelka are seen to have much more shelf value and depth than a newspaper. This format with its easy size allows for longevity and high pass along readership, a necessary attribute given the depth and quality of writing in Tehelka. For ardent readers, the switch to a magazine has enhanced the positive values already inherent in Tehelka. The new look Tehelka may be smaller in format but is much bigger in impact. Also brighter, crisper, more unputdownable. In the seven years since it was born, Tehelka has stood the test. Its courage under fire is well-known. But most importantly, it has brought back into hard focus the two most crucial pillars of a free press: public interest and the appetite to question
[Also Read] A report by Deepti Sreeram on how the IFFI@Goa carries the weight of the mysterious death of a Goan social activist and the ongoing FTII struggle | [Interview] Award-winning filmmaker Shekhar Kapur on why the industry has to think bigger than the box office | Occupy UGC: As the protest prolongs, the fellowship issue gets more complicated, writes Asad Ashraf | Campaign Managers: They created Brand Modi in 2014, and then 'rebranded' Nitish in the Bihar polls. They are more than just PR agents, says Anisha Dutta
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