Business Today - January 04,2015


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Magazine Description
BUSINESS TODAY, is the largest-circulated business fortnightly in India. It is the best report of the business topography of the newly liberalised India. As the wave of change sweeps business, economy and society like never before, BUSINESS TODAY has ensured that its readers have all the necessary upgrades to challenge tomorrow. It takes its readers deeper to give a complete understanding of the world of business.

Ever since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it is the first to bring a whole new genre of business journalism more upclose and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.

Issue Description
Highlights of Business Today January 4, 2015, Issue: Your favourite business magazine brings you a special cover package on ideas for a new, improved India in terms of doing business. Corporate biggies, policy experts and bureaucrats set forth the reform agenda for the coming year, while giving suggestions for and citing expectations from reforms in 2015. 'Ideas for a New India' tells you how the different features give direction to decision-making. In 'Disruptive Innovation is a Strategy, Not Just the Technology', management guru Clayton Christensen elaborates on his theory of disruptive innovation and its relevance in today's context. In 'Bridging the Income Gap' Rama Bijapurkar and Rajesh Shukla of People Research on India's Consumer Economy discuss how to fix inequality. The feature 'Institutions, Work in Progress' talks about former Comptroller and Auditor General Vinod Rai's views on the cleansing process in government and political institutions. KV Kamath, Director at ICICI Bank and Infosys, and Amitabh Kant, Secretary, Department of Industrial Policy & Promotion, talk about the services-manufacturing debate in 'Don't Overlook our Services Prowess' and 'Getting Indian factories to Hum'. Another interesting read is 'Big Bang Broadband', in which Google India MD Rajan Anandan discusses how internet penetration will disrupt existing business models. All this and more in the latest issue of Business Today. Subscribe now!
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