Business Today - July 19, 2015


Magazine Description
BUSINESS TODAY, is the largest-circulated business fortnightly in India. It is the best report of the business topography of the newly liberalised India. As the wave of change sweeps business, economy and society like never before, BUSINESS TODAY has ensured that its readers have all the necessary upgrades to challenge tomorrow. It takes its readers deeper to give a complete understanding of the world of business.

Ever since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it is the first to bring a whole new genre of business journalism more upclose and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.

Issue Description
Highlights of Business Today July 19, 2015, issue: The latest issue of your favourite magazine carries a special coverage on fastest growing emerging companies of 2015. It is an effort to recognize mid-sized companies that have shown exceptional performance in their respective fields. Also, you will get to know some old companies that have shown new dynamism in last three to four years.

Government is planning to sell prescribed drugs online but it could have serious implications on the society. Read detailed report on it in the feature - E-drugstore on Cards? Know why Anil Agarwal's plan to merge Cairn India and Vedanta could run into trouble in the feature- Not a Done Deal.

The July 19 issue of Business Today also carries a debate on should Indian advertising agencies go to Cannes or not. Also, know how Avekshaa Technologies detects and resolves software problems to help companies improve performance in 'Busting the Bugs'.

E-tailers like Flipkart, Snapdeal and others are indulging into ambush marketing to outsmart their rivals. Read more on this trend in the feature- Ambush Marketers.

‘Clearing the decks’ tells you why Sebi's new norms for start-ups to raise capital do not make any telling difference on the ground and what the hurdles for these ventures are.

All this and much more including technology, book reviews in the latest issue of your favourite magazine. So, don't wait. Grab your copy now!

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