Issue Description:Highlights of Business Today December 22, 2013: The magazine in its cover story 'A call to farms' features a set of businessmen who made their riches from an economic activity that India has all but written off: agriculture. The feature 'Paucity Amidst Plenty' takes a good look at why a country flush with natural resources finds itself grappling with their shortage. Muslim businessmen in Gujarat no longer seem to be shunning the BJP's prime ministerial candidate. The story 'Who Is Afraid of Narendra Modi?' throws more light on this. The story 'Importance of Being Independent' analyses why non-executive directors at Indian companies have not proved effective so far in improving corporate governance practices. Japanese air-conditioner maker Daikin Industries fared poorly in the highly competitive Indian market till 2009. But then the company rolled out a well-crafted strategy to capture a larger size of the market. It succeeded in an incredibly short period of three years. The case study 'Coming in from the Cold' takes a look at Daikin's remarkable turnaround story. For all this and more interesting stories, subscribe to the latest edition of Business Today magazine.
Magazine Description:BUSINESS TODAY, is the largest-circulated business fortnightly in India. It is the best report of the business topography of the newly liberalised India. As the wave of change sweeps business, economy and society like never before, BUSINESS TODAY has ensured that its readers have all the necessary upgrades to challenge tomorrow. It takes its readers deeper to give a complete understanding of the world of business.
Ever since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it is the first to bring a whole new genre of business journalism more upclose and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.
Name: Business TodayCategory:BusinessIssue(s) Available: 61Language: English