Business Today - July 19, 2015
Ever since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it is the first to bring a whole new genre of business journalism more upclose and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.
Government is planning to sell prescribed drugs online but it could have serious implications on the society. Read detailed report on it in the feature - E-drugstore on Cards? Know why Anil Agarwal's plan to merge Cairn India and Vedanta could run into trouble in the feature- Not a Done Deal.
The July 19 issue of Business Today also carries a debate on should Indian advertising agencies go to Cannes or not. Also, know how Avekshaa Technologies detects and resolves software problems to help companies improve performance in 'Busting the Bugs'.
E-tailers like Flipkart, Snapdeal and others are indulging into ambush marketing to outsmart their rivals. Read more on this trend in the feature- Ambush Marketers.
‘Clearing the decks’ tells you why Sebi's new norms for start-ups to raise capital do not make any telling difference on the ground and what the hurdles for these ventures are.
All this and much more including technology, book reviews in the latest issue of your favourite magazine. So, don't wait. Grab your copy now!
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