The December issue of Salon International with its assorted stories on styling, make-up trends is a wave of freshness. The Cover Story throws light on the relevance of having posh interiors, be it a salon or a spa, as it is directly proportional to the business being done, there are valuable inputs from salon owners and interior designers, the International Stylist section is a riot of colour with a trendy collection of images by renowned hairstylist, Vivienne Mackinder. In Visual Dynamics, we take you on a journey to Manea Spa, Pearl Resort and Spa in Bora Bora and present to you the spa\'s

Since March 2020, India has been fighting Covid-19 tooth and nail. From lockdowns to lock opens, we have tried everything, but the virus is in no hurry to leave it seems. Even after a year, human beings across the world continue to battle it! Industries and businesses have again come to a grinding halt and there are crores-worth of losses taking place. As one celebrity has succinctly said – ‘When there is life, there is hope’. Without life, hope does not stand a chance.

On cue, we present the status of the skin care business in the time of the pandemic. Research and Markets released their India Skin Care Market Report 2021 where they have revealed that the skin care market size is expected to reach a value of Rs 191.09 billion by 2025. Rise in the incidence of skin diseases thanks to the ongoing pandemic and improved awareness regarding skin health among people are a few of the significant factors that are propelling market growth. Stakeholders in the business of skin care such as brands, dermatologists and salons share their views and goals for the year ahead. There are insights on maskne, innovative facials and skin care products especially created to fight skin trouble thanks to masks.

Every day is a great day to celebrate the amazing women in your life, but International Women’s Day gives you an extra reason to do just that. Celebrated every year on 8th March, the day encourages all people to actively choose to celebrate women’s achievements, raise awareness about women’s equality, lobby for accelerated gender parity and fundraise for womenfocusedcharities. On cue, In Focus we are celebrating strong women from the beauty and wellness industry. They share their inspiring views on the meaning of the day.

In Hair, we meet Alfonso Martinez who has hairdressing in his blood. Martinez had a tough and demanding mentor in the form of his father, but through persistence and passion he wasable to overcome most of the challenges and today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards. He shares his journey. In International Stylist, celebrity hair artist Christian Ríos presents the Polaris collection, a mesmerising photo essay inspired by the colours of the Northern Lights. In Trend Alert, renowned hairstylists in India predict on-point chic hairstyles for the spring of 2021.

Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used the various platforms as an opportunity to address more students and include more courses. We take a look at the different teaching and learning system.

They say about the month of February that there is everything to hope for and nothing to regret. The adage holds true for the time we were in and the time we are in now. The pandemic is slowly ebbing away and as the number of cases are going down in some cites, employees are coming back, and what’s more, even malls and shopping areas are seeing a higher footfall. We can only hope for the pandemic to go away and some semblance of normalcy to return in in our daily lives.

In In Focus, we highlight the important role of distributors in the industry. Selecting a product, researching the market research, understanding the manufacturing and distributor engagement model are just some of the responsibilities of a distributor. We share the views of some of the top-end distributors on the new normal and changed scenario of doing business in the times of Covid-19.

In the Hair section, we meet up with Alexis Ferrer, the finalist at AIPP Awards, the British Hairdressing Awards in the International Collection of the Year category, and being chosen the Spanish Hairdresser of the Year 2020-21 at the Fígaro Awards. He shares his journey. Rafael Bueno presents Lake of Love collection, a mesmerising photo essay dedicated to loveand togetherness. On the home-front, Hardik Malde looks back and tell us how he got into hairdressing. When he started out all he had were encouraging parents and an undying resolution to make it happen. He shares thoughts on the craft.

Hope springs eternal, and Salon International-India’s 12th Anniversary Special is all about a promising tomorrow. We began our journey with hope in our hearts and an unwavering determination to bring about a positive change in the mindsets of people. Back then, the beauty business was an unorganised cluster of parlours being run by wealthy owners who lacked skill and training. Those who were desirous of education travelled abroad as in India there were no beauty schools. Needless to say, learning was done on the job. Over time, however, the situation improved and with thearrival of international professional brands in the country there was some semblance of order. Cut to today and I have to say, the industry has come a long way! Within a decade the beauty and wellness industry has grown manifold and guess what – there is potential for stupendous growth still!

Or so we thought. 2020 came and we were struck by the deadly pandemic. The impact was so debilitating that several brands and establishments decided to wrap up their operations, while some decided to go slow. With this as a backdrop, the In Focus section has been created. We speak to stakeholders for their views on the status of the industry, their renewed marketing strategies and business recovery plans for FY21-22. As they say, hope floats.

The reality of working from home, social distancing and wearing masks may have impacted the salon industry, thegood news is that, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent.
The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness can one see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and hence, we bring forth the positives from a disaster called Covid-19. With this as a backdrop unfolds our cover story which is on the positive outcomes that have emerged from Covid-19. On hindsight, if the pandemic hadn’t occured, would consumers have ever been so mindful of hygiene as they are today? Would brands and salons taken pecautionary measures to ensure the health and safety of not only their clients, but of their staff, too?
Would the industry have ever thought of going online to retail some of their professional products? To be frank, I do not think so. Not in a million years. Therefore this progressive change is a welcome reliefcompared to how the industry was working pre-Covid-I9.

We are in lockdown. A state of life we had never thought of. But have you noticed how clean the air has become, how blue the skies, and the constant chirping of birds! The notes we only hear in ú lms, are now a beautiful reality. However much we may curse the virus or the consecutive lockdow, it is true we have much to be thankful for.

The deadly virus and the fear of contacting it has managed to do what no being on earth has been capable of – making humans sit at home, for an indeú nite period of time across the globe. Who could have thought of that possibility? But humans are resilient beings, we adapt and adopt as per the situation, some of us never ever giving up. In the hour of social distancing, we have to embrace the ongoing state of affairs, and created several measures, some of them harsh to not only survive, but blossom. This is the new normal.

The April 2020 issue of Salon International-India is delightfully different! Now, what could it possibly have as the content from across the fraternity of professional brands, artists, and salon owners is wholesome, and the design is dynamic? There is always a learning and it is possible to improve. Salon International-India has hence moved with the times and keeping the safety and health measures of our stakeholders, we have adapted the print issue to suit the digital world. Salon International-India, the magazine for youth with a 360° take on the business of beauty and wellness, is now available in a û ipbook format. The link is super light and can be viewed on your mobile, iPad and laptop!

The March issue of 2020. We are already a quarter into the year, and it tells us just how fast time is û ying. I think it is good when time û ies, as it means you are in motion and doing something, anything which is hopefully, productive. But, then 'productive' is a relative word. People pretend to be awake hence, feel productive, while the truth is that they are asleep. In every way. So, when you are asleep, there is no motion, only stillness. And to stagnate is to die, right? This issue is all about women power and the number of women in the business of beauty. Over lunch, I was part of a common debate: are women successful in the beauty industry because of their inherent interest in beauty versus men have always been known to have more business acumen and so many of them are in this business. There is no deú nite answer but, this month, we are celebrating women. Their presence, the difference they make to the lives they touch and calling it International Women's Day. I think, every day should be celebrated as one, and women made to feel special. Our cover story is on power women who have made a mark in the B & W industry of India. They share their success stories and beliefs.

The year 2020 kickstarted with opportunites galore in the hair and beauty industry. Social media is continuing to call the shots and directly impacting the dynamics of the industry. When it comes to innovation, the sky is the limit, thanks to global collaborations, access to international ramp and beauty shows, to name a few.

While potential and competition go hand in hand, it is mandatory for professionals to stay updated on the latest trends and techniques in hair and make-up that are being introduced in the industry. To learn first hand, we spoke to several veterans in the industry like Nitin Manchanda from Wella Professionals, Rizwan Ahmed from Streax Pro, Audrey D’souza from TIGI, Petra Strand of Pixi, Aashmeen Munjaal of Star Salon & Academy, Anupama Katyal from Lakmé, among others. In the Hair section, we present Alexander Kirilyuk, Creative Director, SK Style Barcelona salon. He is highly quali􀃺 ed in this space and has conceived several hair services with a young and innovative spirit. Vipul Jain, CEO, Advancells, focuses on providing cutting-edgeStem Cell Therapies for patients with life-threatening ailments and lifestyle-related maladies. In this issue, he shares how stem cells can help restore hair loss. Also, we bring to you products that are doing the rounds like Serie Expert Nutrifier by L’Oréal Professionnel – it offers advanced home care solutions to end bad hair days; Biolage SmoothProof, from MATRIX, transforms unmanageable and frizzy hair into silky smooth hair with shine; also MATRIX launches Wonder Color Ammonia Free with 25 rich and caring shades; Fusio-Scrub byKérastase, offers deep cleansing of the scalp and hair using sensorial essential oils.

Eleven years after its official launch, Salon International-India has become an authoritative voice in the haloed portals of the professional hair, beauty and wellness industry. Salon and spa owners,brands, hair and make-up artists, dermatologists and cosmetologists find in our articles, topical news, often exclusive, that help thems fuel their vision of beauty and develop strategies.

To celebrate these eleven years, we offer you this special issue concocted in the height of winter. It is an opportunity for us to take a quick retrospective look, but most of all, true to our editorial line, to try to better understand the developments of the market and to turnour eyes to the immediate and more distant future, giving voice to the best experts in the field!

We kickstart the year with a focus on ‘experience’. It is the most telling word that describes a feeling peculiar to a salon or a spa, and so, it is tue that customer experience has become an operative word. The first impression of a salon or spa is always the game changerand holds umpteen opportunities for owners. The design philosophy and layout speak volumes about the brand’s image. With innovativeconcepts ranging from minimalism, modernist, green salons, and more, renowned architects and interior designers forecast theideologies which will be a hit in 2020.

As the year draws to an end, the beauty and wellness industry of India is on the threshold of change. While it has already come a long way, at the turn of the year, there is a perceptible desire amongst the stakeholders to not only offer innovative services and products, but to also take the quality of their business up by several notches. Top of the line brands like Shahnaz Husain, Revlon Professional, Luxliss, KT Professional, Sleek Wax, RK’s Aroma, Streax Professional and Rene Furterer share their business propositions and goals for 2020. They also throw light on the innovations and new products added in their product portfolio.

In the Hair section, we present Laurent Legal, who along with his partner Eric Sammartano is working wonders on lady clients. He has been working since the age of 14 and nothing brings him more joy that the smiles of his customers! A die-hard fan of the hair business, he shares hs journey with us. On the homefront, we bring to youKanta Motwani, Curator of Kromakay Salon in Mumbai. With a career spanning three decades and a chain of salons she recollects days ofher first job with Nalini & Yasmin. She shares pearls of wisdom and hopes for the industry. Varun Attri, a 24 year-old salon owner has a career graph that reads like a dream. This salon manager turned creative director turned young entrepreneur believes in blending hard work with smart work as his recipe to success.

In the Beauty section, we showcase Richa Agarwal, the powerhouse of perfection! A make-up artist by education and also the owner of Chandigarh-based Cleopatra Spa and Salon chains, she grabs every opportunity to learn and stay updated. She is a celebrated name inthe industry and an honorary member of several associations from the beauty and wellness industry, she shares her thoughts. It is the season to shine and what is an occasion without some glittery eyeliner?

Gone are the days when 'technology' left us confused. These days it plays a larger-than-life role in our daily working, be it in our businesses or at home. To be honest, it is not even that difficult to understand. There are simple steps to follow, much like one follows a route map to reach a location, and voila! you are there! Our In Focus takes a cue from this aspect of our life – technology and how it is being used to make our businesses easier to do, and with higher success rates. Technology, today, has given an equal playing field to enterprises; not only to run their businesses smoothly, but to also profile customers as per individual needs and more...

In today’s fast-paced economy, one may question the role
of distributors. While some say they work as middlemen,
others prove that a distributor is important for the success of
a brand. The latter is true. Distributors are a bridge between
manufacturers and the professional consumer, connecting and
enhancing the other, and the voice of a brand. Suf􀃺 ce it to say
that without distributors, the bottom line of the players in the
business of beauty and wellness would be in doldrums. This
is the backdrop of this month's In Focus where we exlore the
triumphs and travails of being in this business in India.
In the Hair section, we feature Mary Alamine, Owner and
Creative Director of Royals Hair in Sydney. A force to reckon
with, she won Hairdresser of the Year 2016 at AHFA NSW/ACT,
was the Finalist at Hair Expo Men’s Hairdresser Of The Year
in 2016, and several others. She wears her success lightly
as we realised when she shared her professional journey.
We also present a mesmerising photo essay of two collections
by celebrated hair artists, Felicitas Ordás and José Salvador +
Eva González. Truly inspiring for contemporaries and
apsirants, alike.
On the home front, we showcase Mohammad Amjad, the
winner of TIGI Backstage Heroes Season 2. He re􀃻 ects on
his early days in the hairdressing industry, the platform and
his experience. On hair colour and care, brands including
L'Oréal Professionnel, MATRIX, Kérastase and Rene Furterer
have launched products that work like magic on hair! Salon
management, as vital as it is, comes with its own set of
challenges. Keeping the operations running smoothly is only the
tip of the iceberg. Hiring, training, staff retention, maintaining
standards, customer satisfaction, and so on, are some of the
biggest goals for any salon manager. Kanta Motwani, Nikhil
Sharma and Preeti Singh share their views

Mordor Intelligence reveals that the global spa market is projected
to grow at a rate of 5.7% during the forecast period 2018 to 2023.
Increased focus on health and beauty and rising expenditure on
luxury are the major drivers of the market. In India, however, the
desire to indulge in ‘spa-cations’ and a sudden awakening towards
wellbeing has fuelled the growth of destination spas and wellness
centres. With this as a backdrop, in this Spa and Wellness issue, we
assess the role of destination spas and wellness centres. Off late,
strewn across scenic locales of the country, they are going all out to
lure that segment of the population that is conscious of their health
and wellbeing.
In the Hair section, we present Gen Itoh who taps into his talent
and has been balancing it with the right amount of hard work and
creativity. With over 17 years of experience to his credit, he shares
his professional journey. Meet Creative Design Team Educator
with Moroccanoil, Kumi Itoh, who began her artistic and aesthetic
education in Tokyo, slowly growing up to be an established
hairdresser and a session stylist. She has now become a renowned
name in the hair industry with enough talent to support it. On the
homefront, we bring Sanjeev Kumar, Creative Director at Style N
Scissors in Jaipur, Aditi Vyas, Founder and Stylist at Continuity Salon
in Mumbai, and Avani Yashwin, Owner and Stylist, Happy In The
Head in Mumbai, who predict pastel hair colours to be the 􀃺 tting
choice of millennials. Soft and subtle hues across the spectrum
will make quite a statement, they say. The recently concluded TIGI
Backstage Heroes Season 2 declared Mohammad Amjad, from
Salon 11 Jalandhar, as the winner. The humble champion did a
fantastic job and has bagged a seven-day trip to TIGI's Academy in
London!

With beauty and wellness industry growing at an exponential rate
and improved standard of living, customers are always on the
lookout for something new and unique. Beauty, Hair and Spa being
the top choices have a lot to understand and offer to the customers
and with more than limited choices it has become quite an
interesting task to chose these services from the options available.
In this issue, we take a look at the 􀃻 ourishing men's grooming
industry. With data backing up its growth, which is estimated at
over 30 percent over the next 10 years, itis inevitable to not be
interested in the products and the industry at large. Men have
become more conscious and aware bout their grooming needs
and with more disposable income, this industry will see a lot of
new entrants. We showcase few of the top experts and their views
about men's grooming business.
We feature the veteran, Kerri DiMattia in our Hair section. She
talks about her passion and love for hair styling which led her
to have a wonderful 38 year long experienced career in this
industry. Kerrie DiMattia’s creative mind has enabled her to
carve DIMATTIA&CO; Salon in New South Wales, Australia, an
award-winning, uniquely progressive salon offering services of
the highest quality. Loic Chapoix, Creative Art Director, Dessange
Paris has been in India since 􀃺 ve years. His passion for the hair
industry is unmatched. In an elaborate photoessay we bring to you
the popular Schwarzkopf Professional's Colour Transformation
Vario Lights. As the brand continues to address various hair
colour needs of their customers allowing the hairdressers to meet
demands for hair colour that is in trend, along with protecting the
hair from damage

Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry. It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more. A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer. A collector's item, Salon International is a must for new entrepreneurs and established players, both.

Summer, as a season, bursts with business opportunity for the
beauty and wellness industry! New brands in hair are joining
the brigade and the consumer is scouting the market for fresh
hair cuts, care and colour options. It is true that potential
and competition go hand in hand, hence, it is essential for
professionals to stay updated on innovative trends and
techniques. So, what are the top hairstylists suggesting to be 'the'
trend of the season?
On cue arrives the second lead feature, which gives us an insight
into the hair products category. The hair market in India is
going through a major paradigm shift. With consumers ready
to experiment with new products and services, and marketeers
churning out new products at an impressive rate, there is a sense
of excitement in the industry. It gets even better, as reports state
that the category is estimated to grow further – at a CAGR of
17.1% till 2023.
In our celebrity interview section, we feature Rafael Bueno. The
Spanish hairdresser stood out with his avant-garde hair looks
at the International Visionary Awards. He won the Runner Up
Award in the second international 􀃺 nal and consolidated his
position as one of the most valued Spanish hairdressers. He shares
his professional journey with us. In a mesmerising photoessay,
we present Bernat Sayol, celebrity stylist with Salones Carlos
Valiente. His F2 collection is inspired by the people themselves. It
showcases the range of distinct styles that can be found across the
world, from Nordic to Asian, to European and Latin, they all come
together to create the collection. Length, texture, and colour
play their parts in this striking feminine collection. From India,
we feature Biak Lun, Technical Director at Play Salon, who was
declared the 􀃺 rst runner up at L’Oréal Professionnel Style & Color
Trophy held in Paris.

The month of April marks the beginning of the new financial year. Having assessed the hits and misses of 2018, we have officially geared up for FY2019-20. The beauty and wellness industry cannot stress enough on the importance of innovation in skin care particularly. Industry stakeholders are of the opinion that innovation is the only way to accelerate business in terms of meeting consumer demands, building positive brand value, staying ahead in the competition, among others. Keeping this in mind, we focus on the skin care industry, which is considered as one of the rapidly growing dynamic markets in India. According to a report by Business Wire, the Indian skin care market stood at $1.6 billion in 2017 and is projected to grow at a CAGR of 9% to reach $2.7 billion by 2023, on the back of rising disposable income, increasing demand for skin care products across all age groups, especially young population, and growing awareness among consumers about various skin care products. Keeping this in mind, we speak with top players who share their ‘most innovative’ product, business strategies adopted, challenges faced, and the road ahead In the Hair section, we have Manuel Mon, Owner and Creative Director of Manuel Mon Estilistas in Oviedo, Spain. Manuel is an award-winning platform artist and one of the most inspiring avant-garde hairdressers working today. On a recent visit to Delhi, India, we meet Omar Antonio, Sebastian Professional Expert, and Owner of ‘ME’ an Omar Antonio Salon in Benicia, California. He is renowned for avant-garde styling, precision haircuts and everything in between. But, on stage is where his true talent and passion shine. The biggest night on Hollywood’s calendar, the 91st Academy Awards rolled out the red carpet yet again for a gala night of iconic beauty and fashion moments. We share a series of chic styles in hair and make-up.

The month of March witnesses frenzy in the 􀃺 nance department
of every company. With year-end closing playing a prominent role,
there is an assessment of hits and misses in the year gone, and
major planning and fund management for the new 􀃺 nancial year.
With this as a backdrop, we have carved this month's cover story.
Experts reveal that the long-term objective of any business is
pro􀃺 t maximisation, and maintaining a good cash 􀃻 ow for dayto-
day expenses an important short-term goal. For the survival
of a company and eventual success, new and established
entrepreneurs need balanced fund allocation, as one incorrect
decision may lead to bankruptcy. With this as a backdrop, Salon
India speaks with stakeholders.
International Women's Day (IWD), originally called International
Working Women's Day, is celebrated on 8th March every year.
In different regions the focus of the celebrations ranges from
general celebration of respect, appreciation, and love towards
women to a celebration for women's economic, political, and
social achievements. We take this opportunity to salute salons,
spas and brands, who have launched special offers and gifts on
this day in honour of their women clients.

Colour Cosmetics is the fastest growing segment of the Beauty
& Wellness sector in India. According to a report by Data Bridge
Market Research, the global colour cosmetics market is expected
to reach USD 51.38 billion by 2025, from USD 31.20 billion in 2017
growing at a CAGR of 3.7 percent during the forecast period of
2018 to 2025.
The ascending growth trajectory can be attributed to various
factors including, raised awareness, global influence, social media
platforms, increased access to brands, holistic approach to beauty,
to name a few.
Industry stakeholders are roping in latest trends, product
innovation, marketing strategies, omni-channel business model,
among others to stay ahead of competition. On cue, in the In
Focus section, we speak to top brands and make-up artists in the
business to understand what is in store for 2019.
In the Hair section, we feature Ivan Rodriguez, who has been
part of the creative artistic team of Farouk Systems since 2002.
With more than 20 years of experience in the beauty industry and
multiple awards in his kitty, he shares his professional journey.
There is a glorious photo essay that showcases collection by
Mayte Garrote and Carlos Valient. Our homegrown Hardik Malde,
Founder & Creative Head of Hair Castle Salon, turned around
his fortunes by being creatively and commercially successful. He
shares his journey with us. Celebrity stylist Kanta Motwani, Curator
at Kromakay Salons & Academy, decodes the ‘perm’, the hottest
trend of 2019. Also, we have Dr Gaurang Krishna, Specialist
Hair Transplant Surgeon & Consultant Dermatologist, Director,
MedLinks, shares his views on Artas Robotic Hair Transplant as a
trending aesthetic procedure.


2019, a brand new year promising innumerable opportunities to realise
aspiration and dreams. The first month of the year is also the time when
Salon International-India completes 10 glorious years with the support
of renowned brands, industry veterans and professionals, who have
religiously contributed for trend forecasts, industry insights, market
recces, and more. We are thankful from the bottom of our heart. Your
support encourages us to keep doing better!
The innate need of humans to look good makes the business of beauty
infinite. Beauty no longer lies in the eyes of the beholder, but in the
hands of those who are in the business of beauty – be it salons, spas,
skin care and hair care products or tools. This is more relevant today
with the culture of selfies and mobile uploads of images on various
social media platforms. The movers and shakers from the business of
beauty in India share with us key industry highlights from the year gone
by and their forecast for 2019 in the cover story. In the ensuing pages,
we share with you critical takeaways from the year gone by and the
plans for the year ahead.
In Hair, we meet and interview Kobi Bokshish, Art and Salon Director
at Intershape Hair in Australia, who is an artist with an impeccable eye
for detail. Known for his innovative styling techniques, Bokshish has
won several prestigious awards. Back home, young and dynamic
hairdresser, Vipin Tamta shares his inspirational journey of
eight years in the hair industry. Najeeb Ur Rehman, PPS Director,
Schwarzkopf Professional, Henkel Beauty Care India, shares his views
on the hair and beauty education in India. Adhuna Bhabani, Co-founder,
BBLUNT, ceases the day by predicting sensational cuts and colouring
techniques for face shapes along with a step by step guide to achieving
it. We have creatively designed the visually spectacular photo-essays by
Spanish hairdresser, Ulises Mesa, who draws inspiration from the young

In the new age of beauty and wellness, looking good and leaving a positive impression are of utmost importance for the young and old, alike. Some are blessed with good looks, while others have to make an effort. Gone are the days when resorting to products and  procedures to beautify yourself was looked down upon. What was a social taboo in the past has taken the shape of social pressure, now. Consumers want to go to any extent to put their best face forward. The moment we talk about 'face', the importance of a beautiful smile cannot be stressed upon enough. Cosmetic dentistry has made great strides over the past couple of years. Thanks to modern technology, patients have options galore to gain a beautiful smile in a short amount of time. Teeth whitening, veneers and dental implants are cutting edge procedures that are defining a new era in dentistry. While, the global market of cosmetic dentistry is expected to reach US$22,363 million by 2020, the quality of such aesthetic treatments in India, too, is at par with the world, while the cost is one tenth or lesser than that in Europe and North America. Cited as one of the reasons for a sharp rise in dental tourism, we speak with stakeholders in the realm of cosmetic dentistry and image makeovers, who share that a pleasant smile and healthy dentures play a key role in enhancing one’s overall personality. In the Hair section, we have Gonzalo Zarauza, a Spanish hairdresser
and Founder of Centro Beta hair school, who is a passionate educator with decades of experience. He plans to visit India soon and explore the industry. International hairdresser, Amy Gaudie showcases her latest collection, He. She. Me, in a visually eclectic photo essay to depict

Mark Simpson, the famous writer and broadcaster specialising in
popular culture, media, and masculinity, has said, “Metrosexual man is
a single young man with a high disposable income, living or working in
the city (because that is where all the best shops are), is perhaps the
most promising consumer market of the decade. In the 80s, he was
only to be found inside fashion magazines, such as, GQ. In the 90s,
he is everywhere and he is going shopping.” However, it was not until
the early 2000s when Simpson returned to the subject that the term
became globally popular. In 2002, salon.com published an article by
Simpson, which described David Beckham as 'the biggest metrosexual
in Britain' and offered this updated definition: The typical metrosexual
is a young man with money to spend, living in or within easy reach of a
metropolis – because that is where all the best shops, clubs, gyms and
hairdressers are. He might be officially gay, straight or bisexual, but this
is utterly immaterial because he has clearly taken himself as his own
love object and pleasure as his sexual preference.
With the context in place, we bring to you the cover story titled the
'Men's Grooming Industry: Growing from Strength to Strength'. It
highlights the cataclysmic rise of the category thanks to the changing
needs of the metrosexual male. With inputs from major players in the
business as well as industry-reports by Mintel, we say it like we see it.
Dr Debraj Shome, a Cosmetic Surgeon & Director, The Esthetic Clinics
in Mumbai, shares insights on the trending aesthetic procedure called
Beard Transplant. Shahnaz Husain, veteran in the beauty industry,
sheds light on the rapid growth of the category. All this and lots more

The season of festivals and weddings is round the corner. The last quarter of the year always brings umpteen opportunities for the beauty and wellness industry. The market is flooded with options for the new age discerning client. From revised service menus, new product launches, latest hair and make-up trends and techniques to get the look right, and top-notch marketing strategies – stakeholders bring their A-game forward to stay ahead of competition.
Keeping this in mind, we speak to top brands and professionals in the business to understand their strategies, innovations, challenges, and more, as they leave no stone unturned to make the most of the bridal season dotted with festivities.

Salon International is a comprehensive and dynamic magazine about hair and beauty. This Italian magazine was launched in India for the first time in December 2008. The magazine comes in a high prestige format with contributions by national and international hair stylists, aestheticians, architects and designers.


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Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry. 

It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more. 

A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer. 

A collector's item, Salon International is a must for new entrepreneurs and established players, both.

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Salon International Magazine - December 2012

Salon International Magazine - December 2012

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Salon International Magazine Description: