In this issue

This issue is about the ethnic wear market in India. The cover story \'Diversity with India\'s ethnicity\' contains the potential and opportunities present in the market, its growth and expansion plans, challenges associated with the segment and new trends in the same. The \'Distributor\' profile contains an interview of Manish K Mehta, Proprietor of New Fashion, who shares his views about the challenges in the apparel distribution business. In \'Entrepreneur\', we feature Ravi Modi, Founder of Manyavar, who talks about his journey of establishing a network of 270 EBOs. In \'Hard Talk\', Harminder Sahni talks about the myths of gender bias prevalent in the Indian fashion industry and shares his research on the womenwear market. Prof. Asha Bakshi, Founding Dean of NIFT, notes that young generation is more experimental with new fibre, texture, material and do not hesitate in clubbing two different materials. Industry expert, Arun Sirdeshmukh and Darpan Munjal share their views about the challenges and opportunities of on-line fashion retail. In the \'Brand Watch\', Prasanna Kumar Galla, MD, RR Sports talks about the opportunities and challenges of sportswear retailing and the expansion plan of his brand. There are regular columns, too, s get your copy today!

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.