In this issue

Dear Readers,
We live in a dynamic age where boardroom meetings blend into living rooms, work lives blend into lunches and long evenings and where style and comfort are synonymous. And our clothes are mirroring our lifestyle.

Fashion today is effortlessly transitioning from the gym to a leisurely day out, from office wear to dinner with friends. In the last few years, the casual wear and athleisure segments in particular have witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players. Home-grown brands have also launched trendy casual wear products and repositioned the brand in to mirror global fashion trends.

IMAGES Business of Fashion’s April 2024 issue is a curation of a diverse range of content. At the heart of our Casualwear & Athleisure special lies a celebration of versatility, functionality, and above all, self-expression because we understand that fashion is more than just clothing; it’s a reflection of individuality and mood.

Our April issue has everything that brands and retailers need to succeed in this competitive environment. Research pieces, trend forecasts and exclusive interviews – this month’s magazine is the ultimate guide for retailers as they wade through this ever-evolving landscape of fashion.

LET'S MAKE FASHION PRODUCT GREAT AGAIN

A panel of experts comprising of top leaders debated the evolution and trajectory of the fashion retail industry in the last ten years - the decade of millennials and e-commerce...

9 mins

COOL COLORS: Redefining Mid-Segment Fashion for Modern Men

Praveen Bafna, MD, Bafna Clothing Pvt Ltd, speaks on Cool Colors’ growth since its inception and expansion plans in a freewheeling chat with IMAGES Business of Fashion

3 mins

NOT JUST JEANS: KILLER Transforms into Edgy, YouthFocused Brand

Hemant Jain, MD, KKCL, says the brand will open 500 stores in India by the end of next year, along with expanding into the Middle East and Eastern Europe...

6 mins

WESTSIDE More Than a Transactional Brand; It's a Lifestyle

Since its inception, Westside has grown beyond just fashion and has evolved into a much-loved family lifestyle brand...

4 mins

MAS HOLDINGS: A Journey of Innovation and Expansion to a $2 Billion Valuation

With a presence spanning across 14 countries and manufacturing operations in 8, MAS Holdings serves as a pivotal partner to renowned brands worldwide, including industry titans like Nike, Victoria’s Secret, and Lululemon.

9 mins

ENHANCING INSTORE SHOPPING EXPERIENCE: The Role of Technology & Personalisation

Embracing technological innovations not only guarantees enhanced customer satisfaction but also fosters unwavering customer loyalty, thus paving the way for a thriving future for Indian retailers...

3 mins

H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India

In conversation with IMAGES Business of Fashion, Ramirez spoke about how H&M's activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner...

4 mins

DECATHLON Launches New Brand Identity, SustainabilityBased Business Model

Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company...

4 mins

Casualwear & Athleisure Markets in India WITNESS MASSIVE GROWTH SPURT

In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players

10+ mins

THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance

Athleisure, initially perceived as a simple combination of athletic and leisure wear, has evolved beyond its origins to become much more than just that. It's no longer just about comfort; it's a full-fledged fashion revolution...

6 mins

ISSEY MIYAKE - Fusing Fashion & Technology to Create Harmonic Garments

Issey Miyake studied at the Tama Art University in Tokyo, where he majored in Graphic Design. This is where his fusion of science and fashion was born from, incorporating the mathematics and technical skills of a graphic designer into his clothing...

3 mins

INDIA BRAND SHOW 2024 UNVEILS SPRING/SUMMER 24 COLLECTIONS

The India Fashion Forum 2024 set the stage for a showcase of Spring/Summer 24 collections, highlighting the creativity and innovation of India's prominent fashion and lifestyle brands. Against the backdrop of a sophisticated setting, the runway became a platform for unveiling the latest trends in the industry.

4 mins

IMAGES FASHION AWARDS 2024 - Fashion Retail Brands Honoured for Innovation, Excellence at IFF 2024

The 23rd IFF culminated in a gala event in the form of the IMAGES Fashion Awards (IFA) celebrating excellence in the field of fashion retail. The awards were a venerable gathering of the who's who of the industry in the country...

2 mins

THE FUTURE OF RETAIL EXPERIENCE IS A MÉLANGE OF ALL CHANNELS

There was a time when retail was only about the product. If you had a great product, the customer would buy it. But over a period of time, technology evolved, the online space grew and with this came the age of convenience.

7 mins

WINNING CONSUMERS AT SCALE: BALANCING AI & HUMAN TOUCH IN FASHION

In today's rapidly evolving fashion landscape, the ability to swiftly and accurately discern consumer preferences is paramount.

3 mins

OMNICHANNEL STRATEGIES FUTURE-PROOFING FASHION: Prateek Mahajan, Director Operations, Unicommerce

Unicommerce helps brands achieve a cohesive experience across channels including across web stores, physical stores and marketplaces, says Mahajan

4 mins

RESILIENCE IN VOGUE: NAVIGATING ECONOMIC STORMS IN FASHION

Manas Singh, Head D2C E-Commerce Business, PUMA Group & Anshuman Aggarwal Co-Founder Increff spoke on adaptation in times of downturn, and the future of fashion retail...

5 mins

'LET'S MAKE THE BUSINESS OF FASHION GREAT AGAIN'

These are transformative times for the business of fashion. Consumer behaviours, digitalisation, discounting impact, supply chain snags and sustainability demands are challenging us.

4 mins

DIGITAL WILL PROPEL MODERN INDIAN RETAIL: Saloni Nangia, President, Technopak

India's estimated GDP for FY23-24 is about $3.85 trillion and we are slated to reach nearly $10 trillion by 2035 in the next 10 years. Private consumption stands at about 2.27, similar to a lot of other developed nations of the world and this will only grow stronger in the next few years, said Saloni Nangia, President, Technopak India, at India Fashion Forum 2024.

5 mins

Driving the Elevation of the Business of Fashion in India to Greatness

Shailesh Chaturvedi, MD & CEO, Arvind Fashions and Convenor India Fashion Forum 2024

4 mins

INDIA FASHION FORUM 2024: India's Most Influential Fashion Business Event

The mega key influencer and catalyst of fashion retail evolution event saw over 300 speakers and 2000 fashion professionals from across the nation talk on how to 'Make the Fashion Business Great Again'...

2 mins

5 New Age Technologies That Will Be Gamechangers For Fashion Retail Brands In 2024

Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey...

3 mins

Athleisure brand Edrio launches first store at Nexus Mall, Amritsar

Athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the country marking its foray into offline market.

1 min

Asia's largest Nike Store opens on Singapore's Orchard Road

Singapore's Orchard Road has become home to the largest mono-brand Nike store in Asia, outside of China, as the sportswear giant partners with Middle East-based retailer GMG to launch its latest sports hub.

1 min

Zudio launches new store at Reach 3Roads Mall, Gurugram

Tata Group-owned affordable, fast fashion brand Zudio has opened a new store at Reach 3Roads Mall in Gurugram.

1 min

John Jacobs unveils Retro-Glam collection with actress Sobhita Dhulipala

Eyewear brand John Jacobs has joined forces with actress Sobhita Dhulipala for the launch of their limited edition Timeless Retro-Glam Eyewear Collection.

1 min

Navigating the Journey of TECHNOLOGY IN INDIAN TEXTILES

The Indian textile sector, valued at around $22 billion, is currently the world's fifth-largest manufacturer of technical textiles, with a lofty goal of reaching $300 billion by India's centenary in 2047

2 mins

TOP 5 TIPS to Build an Effective Omnichannel Strategy

Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey...

3 mins

Indian Textiles & Technology: Innovations in Apparel & Fabric Industry

The traditional looms are now intertwined with cutting-edge advancements, ushering in a new era of possibilities. This article unravels the latest innovations shaping the industry's fabric, exploring breathable fabrics, the embrace of non-toxic dyes, and other transformative technologies...

4 mins

FROM RUNWAYS TO PIXELS: How Metaverse Is Reshaping Fashion Retail

With the emergence of the Metaverse - a virtual realm where people interact, work and socialize the fashion industry is poised to undergo another transformative revolution.

6 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.